Mkt 500 - Assignment #4

2702 Words May 30th, 2011 11 Pages
Move N Store Inc.
Priya Prasad
Strayer University

Dr. Deborah Hill
MKT 500 – Marketing Management
May 29, 2011

Mission Statement: "Pack and exhale" - Offer peace of mind to customers by providing most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between you and our team to consistently meet your needs. By utilizing the highest standards of design, development and management, we will provide facilities that consistently deliver satisfaction, value and peace of mind for our customers.
Company Description: Establish a self-storage business in the US and India that offers portable moving solutions, packing
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The top three tactics that will be used are: Internet marketing, database marketing, and community-network creation and maintenance. The plan will include having an effective search-engine marketing program. Second, there will be a comprehensive program to target key influencers in the area surrounding the facility; these key influencers can be real estate agents, chambers of commerce, business-networking organizations, apartment communities, housing communities, etc.
Lastly, will be a program to reach out to the community and become a credible organization that helps others. Through helping others the business will become known throughout the community which can help improve business.
A brief outline of the marketing plan is as follows – On a Daily basis, do the following: * Track all incoming calls to determine their sources. Keep track of the total number of calls, sources of the calls and the percentage of calls that turned into visits. * Speak with the store manager once a day to see if he needs any help. Supporting the manager keeps him/her motivated. * Make at least five to 10 outbound calls each day to drum up business from commercial accounts. All managers should have a quota of outbound calls to make. * Send out postcards to those people who called during off hours. Use a caller ID device to record the phone numbers of people who call when the office is closed. Use an online reverse directory to get their addresses. Then mail them
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