Mkt 500 - Company Introduction, Market Segmentation, and Product Positioning

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?

SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats

Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique locations and offerings (refer to table 1). Despite desserts being considered non-essential, high levels of competition and healthy eating trends (refer to table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin, 2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut Time, 2016). It’s vintage vans and small ‘hole in the wall’ stores make the company sort after, and appear unique from a large number of competitors

Despite its location, Dot’s Doughnut shop was about to get famous. The shop was a mini diner near the Interstate 23, a block away from New John City, but the place was well visited though. They recently came out with the new Double Decker doughnut that had two prodigious donuts glued together by vanilla custard creme. It quickly became the #1 best selling snack in the county. The only thing that kept citizens from buying it was the distance from the city, and the shop didn’t have home delivery, so people would call cabs or take the bus. Also, people wouldn't be able to buy their products because people would have spent all of their money on rides to the shop. On the shop’s 25th anniversary, they sold all donuts for 50% off. Peculiarly there

SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to

Public colleges must select a market strategy, which maintains balance between effectively meeting the needs of the target students, and operating the college efficiently. The increased competition among colleges and decreased resources are more intense, which identifying target students are more important. The market segmentation means to divide the total market for educational services into different subsets, which are: demographic, geographic, psychographic, and behavioral. Targeting marketing involves deciding which educational subsections the college will focus on. The demographics, students average age range from 18 to 40 years old. The campus consists of students from many different backgrounds. The gender of the college; consists of 64% women, and 36% men. The geographic is the tri-county area, Marion, Citrus, and Levy counties. The psychographics of the students are: sports, drama and theatre, musical theatre, political activity, student newspaper, and literary magazine. The behavioral emphasizes the motivation of the student. The vertical axis, college attracts students, from the perspective of the economy buyer. The horizontal axis, represent the career learner, socio-improvement learner, leisure-learner, and ambivalent learner. The career learner, a student’s primary educational motivation is career-oriented. The Socio-improvement learner, the student’s motive is to improve the mind, self-actualization is the major motive. The

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.

Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the

In order to conduct the strategic analysis of the external environment of Dunking Donuts we will use some of the tools from among the nine commonly used strategic analysis

This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the

In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years. A study by Technomic confirmed the growth of doughnut shops and identified this segment as the fastest-growing dining category in the country. Further analysis provided by the following figure shows attractiveness and profitability

The best way to improve sales and profits is to reach the selected target segments. That being said the marketing officers must make sure their advertisement reaches the customers who are most likely to purchase their products. Companies often develop customer profiles from feedback surveys or marketing research to gather these data records. Target customer variables or demographic factors can include age, gender, income level and education level.

Overall, we can say that Krispy Kreme has still a strong position in the market. Although it is a smaller company with less financial backing, it remains competitive as its breadth of products appeals across all major demographic groups (including age and income). Its doughnuts have also stirred a cult-like following. Yet its recent problems in strategies (over expansion, unethical accounting procedures) and management could