Mkt 500: Enhancing the Marketing Plan Essay

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store.

Additionally it should be considered with a sub-classification of unsought products. The XG Wi-Fi Gateway extends the functionality and security of modern router, thus the separate, pre-purchase of a router is required. Consumers have ample information available to make decisions regarding purchase decisions for routers; however, they have limited knowledge of the XG Wi-Fi Gateway peripheral or add-on. Consumers will require education and persuasion during the buying process. This is seen as a unique product, currently, there are no other devices or substitutes that offer the functionality of the XG Wi-Fi Gateway.

XXXX XXXXX, Inc. franchises provide professional commercial and residential window cleaning, blind cleaning, gutter cleaning, and power washing services to commercial and residential customers in your, and potentially surrounding counties. Your potential clients are businesses and homeowners who want to maintain sparkling storefronts and hygienic homes. Franchises are granted on a county by county basis based on population densities and economic demographics. Our

The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent

Company U’s primary focus is creating products that create value and fill a need in growing markets – it currently has three products. SUSI is the lower quality offering which focuses on weight and volume, marketed towards Singles and Others who are the most price-sensitive and are projected to have the highest growth rates over the next five years. SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. VUGO is a product that was created for the Followers segment of the Vodite market which is projected to have the largest growth over the next five years at over 3300%. Followers require a high performing product, but at an

A companies’ competitive advantage can be identified by understanding the company strengths and matching them with opportunities (Ferrell & Hartline, 2014). The key strengths that serve the customer’s needs better than its competitors the company its competitive advantage. A way a company can determine its strengths is by performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.

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Australia has been considered one of the most highly ranked countries in the report by The Economist Intelligence Unit. Economic factors, political and social are broken into 15 sections for which the report bases its rankings into for the countries around the world. Australia had come in 9th place with Scandinavian countries and Canada placing higher in the top rankings. Over 165 countries are broken down and looked at their state strength and governance, history in unrest, economic stress, levels of development, unemployment, and growth is GDP per head and public trust in political institutions.

In differentiation strategies, the emphasis is on creating value through sustainable uniqueness. This can be achieved through product innovations, superior quality, or superior service, which is then sustained and leveraged through creative advertising; brand-building and strong supply chain relationships. Another requirement for a successful differentiation strategy is that customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create it. A differentiation strategy will lead to higher firm performance only if buyers value the attributes that make a product or service unique enough to pay a higher price for it or if they choose to buy from that firm preferentially. If

A differentiation strategy incorporates features into the product or service that customers prefer over the competitors. This difference needs to create value for buyers, and is not easily matched, copied, or imitated by rivalries. This must be accomplished in a way that does not exceed the premium price the buyer is willing to pay. A powerful differentiation strategy is achieved when the uniqueness can be achieved in a way that buyers perceive as valuable, rivals find difficult to match, and can be incorporated at a cost well below the premium price that buyers are willing to pay.

Competitive advantage is the ability of an organization to offer to the market the same products compared to the competitors at a lower cost through “price", or providing a higher quality through "differentiation" that costs more than the competitors ' product. In fact, companies that compete in the same industry and core business, such as Sony, Samsung, and Philips in the audiovisual industry, or Nike, adidas, and Puma in the clothing manufacturing industry, should understand the nature of the market and analyze the key factors that differentiate each one from the others. a company gain a competitive advantage in the market if:

McDonald is one of the largest fast food chains in the world serving over 68 million customers in 119 countries daily (McDonald's, 2012). However, a substantial market is overlooked: health conscience people. Today more consumers are aware of the effects of an unhealthy lifestyle and tend to avoid fast food, while others are required to follow strict diet guidelines. In an effort to reach all clients, McDonald’s is proposing to offer freshly made Muscle Milk Protein shakes. The shakes would be made to order so patrons could drive through and order the ingredients preferred, such as milk instead of water or vanilla instead of chocolate. Selling protein shakes at McDonald’s is a very viable solution to reaching busy active individuals, vegetarians, and those recovering from illness or injury (LiveStrong, 2012). The need for healthy food with fast food convenience exists, and offering Muscle Milk will suit the needs of those individuals wanting more protein,

Perceived differentiation is crucial for branding of a company’s product, especially against the many rival companies, which have very similar products to offer to the same audience (market) with the potential ability to make or break the company’s future prosperity.

Pepper Lunch is an affordable DIY fast food steakhouse with more than 200 outlets in Japan and