I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast
After defining the problem that Marketing wants solved, you need to determine the main thrust of the research. Which of the following research directions would best serve to provide an answer to the business problem that you decided upon?
Question: Outline the marketing process and explain the importance of each element of the marketing plan.
Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.
Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market
Locals from Virginia had to deal with many different agricultural problems. Farming in Northampton County was not as rewarding as living in areas like the James and the York. “Early inhabitance of Northampton County could not escape the omnipresent influence of the sea…They were for the most part, small scale producers of grain, tobacco, and livestock.”(Breen, Innes 37) What really devastated this reign was the lack of trade routes due to the shallow harbor and creeks. Many powerful storms from all four seasons destroyed the coast. These storms altered the geographic representation of Northampton County. Due to the vast amounts of streams and creeks flooding into the ocean many coves were formed which as Breen and Innes stated “they anticipated not only that the coves were afforded safe, deep-water harbors, but also that the creeks provided easy access to distant inland resources.” (Breen, Innes 38) Despite the deeper harbor and creeks, a captain
It is generally assumed that all Romanians are liars and thieves. This is a stereotype. Yes, most of them are poor and some of them have no choice but to take things and lie. This is how some of them survive. Especially the Roma (gypsies). Most people assume the gypsies and the Romanians are one and the same when they are not. The Roma have the Romany language somewhat mixed with their home country, the ones who live in Romania mix Romanian with the Romany language. The Romanian language is a mix of Latin which dates back to the Roman times, Turkish, Greek, and Slavic languages. It also has some words that are derivative of German
"Taking a Position that Works" Watch the video below and then respond to the questions that follow:
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
2) What are the key components of a marketing plan? List and describe each component briefly.
Objectives 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.
Briefly state your marketing strategy (horizontal vs. vertical); summarize your product positioning and launch strategy (5 Marks Total)
Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.
Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
Question 1: Read the case study and watch the video posted below. Tropicana turned this dilemma around by introducing a new type of juice for the new design, and returning the original flavor back to the beloved carton. Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to use the "straw in the orange" as effectively as possible. Provide a rationale for your response and do not duplicate your classmates’ responses.