Essay about Mkt 500 Week 1 to Week 11 Discussion

1413 Words Oct 15th, 2014 6 Pages
MKT 500 Week 1 to Week 11 Complete Course
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MKT 500 Week 1 Discussion
"The 4Ps of Marketing" Please respond to the following:
• From the e-Activity, imagine that you are pitching your favorite social media site to the “Shark Tank” panel for a possible investment opportunity. Examine the 4P’s (price, product, place, promotion) of your favorite social media Website. Create a brief pitch for the social media site to present to the “Shark Tank” panel.
• Examine the components of a marketing plan. Determine the component you believe to be the most important and the
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Provide a rationale for your response.
MKT 500 Week 4 Discussion
"Core Market Offerings and Defining the Product" Please respond to the following:
• From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.
• * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.
MKT 500 Week 5 Discussion
"New Product Development and the Product Life Cycle" Please respond to the following:
• * From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product revenue over time. Provide rationale for your response.
• From the e-Activity, imagine that your company is a smartphone manufacturer that is launching a new product. Recommend the approach that you would take in order to

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