Mkt 571 Final Exam

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MKT/571 Final Exam 1) Which of the following is most closely associated with a proactive marketing orientation? A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs. 2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A. internally B. management C. segmentation D. integration 3) Business buyers ______________. A. are geographically as diverse as consumers B. tend to be geographically concentrated with over half…show more content…
maximum sales growth 21) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________. A. estimate costs B. determine the target market C. select a pricing method D. select a pricing objective 22) A common mistake in pricing is ____________________. A. revising prices too often B. considering price and price competition as a key problem in marketing C. ignoring costs when setting prices D. setting prices independently of the rest of the market mix 23) When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________. A. value pricing B. the psychology of pricing C. the going rates of competitors D. value augmented by perception 24) Which of the following areas will a marketing manager standardize or adapt when taking a new product global? A. Marketing concept B. Marketing mix C. Product strategy D. Promotion strategy 25) Which of the following best describes integrated marketing communication (IMC)? A. Organizations present a consistent message. B. Organizations present an effective communication plan. C. Organizations present a plan that focuses on the customer. D. Organizations present an effective advertising message. 26) Which of the following best describes the role

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