Mkt421 Marketing Mix Paper

The last P for marketing mix is place (distribution). Place for P focuses on Distribution of the product through marketing channel. Channel B, C and D is can be

Place in marketing mix refers to where the product is purchased from and how it’s distributed. For example, most consumer of confectionery will buy products form retail stores. Businesses need to adapt their marketing mix depending on

Place is an extremely important element of the marketing mix to any retail store. Being located in shopping malls gives Finish Line an advantage in this area. When customers walk into a Finish Line, they are greeted by friendly, knowledgeable sales associates who direct them to a wall of shoes marked specifically for the size or style of shoe the customer needs. The associates are able to give educated advice on the type of shoe the customer needs. Once a customer agrees to try on a shoe, the associate goes into the back storeroom and retrieves the product, usually returning with at least three pairs for the customer to try.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

I like the lay out of her blog, is pretty neat and visible tabs. The color she use it relates with the designing blog post.

Having a target market, Kudler must now develop the marketing mix applicable to its catering services. The common marketing tool used to develop a program is known as the “Four Ps” (Kerin et al, 2006, p. 14). The first is the product, which is a good, service, or idea that will satisfy the need of the customer. The second is the price set by the company for which the customer is willing to pay for the product. Third is the promotion of the product, the ideas of how Kudler will communicate the catering services to their customers. Finally, the place refers to how the product or service is delivered to the

Cool & Cool Soft Drinks Company is a start-up business which has made a good profit by selling its products to one particular locality. This is mainly due to the quality and the individuality of the product and can’t deny the fact that there is a

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

The firm attempts to generate a positive response in the target market by blending these four marketing

As a business begins to develop, it is imperative that the business begins to think about its marketing strategy. Whether the intent of the business is to become an international corporation, or simply a local hardware store a successful marketing strategy is needed to net an income as well as increase profit, and to gain a competitive edge over any business within the same market. In order to create a successful and complete marketing strategy, the business must understand, explain, and list what they are as a company and what their intent is. This outline should include the product or service the business aims to distribute or provide, establish who the targeted audience is within the market for such products or services, choose which particular marketing method would be most successful with their product, as well as establish goals that need to be accomplished. Two definitive marketing strategies, the four P’s and the Value Approach, have been greatly successful in

This essay will provide brief preview of Phil’s bakers and the products that it is offering. A marketing mix framework with particular focus on the two elements that are going to be presented in the analysis. The two elements will be product and price. This will be extracted from the four Ps in marketing mix. An analysis and evaluation of the two elements of the marketing mix will be done by developing a product life cycle matrix and a BCG matrix. A conclusion section will be derived and will bring together the main findings and provide relevant recommendations for the future.

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

A marketing strategy combines an organization’s marketing goals into a comprehensive plan. It is drawn from good market research on the right marketing mix to achieve maximum profits for the product or service as well as sustain the business. Of common use is the term “marketing mix.” It incorporates the four Ps of marketing. These are product, price, promotion and place. When dealing with a service in place of a good, the four are expanded to the seven Ps. The three additions are; people, physical evidence, and process. My paper is based on a good, the Segway, and as such, I will discuss on the basic four Ps.

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.