Mkt452 Quiz Answers Essay

2149 Words Apr 17th, 2013 9 Pages
* Question 1
0 out of 1 points | | | A target marketing segment must be reachable. This includes ______.Answer | | | | | Selected Answer: | A. identifiable and common needs | | | | | * Question 2
1 out of 1 points | | | According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer | | | | | Selected Answer: | False | | | | | * Question 3
1 out of 1 points | | | According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer | | | | | Selected Answer: |
…show more content…
Highlight the competition. | | | | | * Question 9
1 out of 1 points | | | Sports products, in general, tend to _____.Answer | | | | | Selected Answer: | a. possess characteristics of both goods and services | | | | | * Question 10
1 out of 1 points | | | When the athletic-shoe chain, Athlete’s Foot, demonstrates the quality of good (Reebok) compared to the quality of service (sales associate), this would be an example of _____.Answer | | | | | Selected Answer: | b. separability | | | | | * Question 1
1 out of 1 points | | | Brand-new sports innovations, such as the wireless ballpark, or the advent of women’s boxing, all represent _____.Answer | | | | | Selected Answer: | a. new-to-the-world sports product | | | | | * Question 2
1 out of 1 points | | | Test marketing allows the sports organization to determine consumer response to the product, and also provides information that may direct the entire marketing process.Answer | | | | | Selected Answer: | True | | | | | * Question 3
0 out of 1 points | | | Nike has just introduced a new product. To encourage successful adoption, the firm must first _____.Answer | | | | | Selected Answer: | d. motivate the consumer to try the product | | | | | * Question 4
1

More about Mkt452 Quiz Answers Essay

Open Document