Mktg 2010 Marketing Research Anaylsis Report

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------------------------------------------------- NBN Marketing Research analysis Report ------------------------------------------------- NBN Marketing Research analysis Report Contents Page Executive Summary 3 Introduction 3 Qualitative analysis 4 Identification of Themes 4 Appearance 4 Use of evidence for appearance 4 Verification 5 Depicting real life behaviour 5 Use of evidence for depicting real life behaviour 5 Verification 6 Data Display 6 Quantitative Analysis 7 Respondent Profile 7 MRO 1 7 Test of relationship 7 Conclusion 7 MRO 2 7 Test of difference 7 Conclusion 8 MRO 3 8 Test of relationship 8 Conclusion 8 MRO 4 8 Test of relationship 8 Conclusion 8 MRO 5 9 Test of difference 9…show more content…
* “saw their sufferings, frustration and occasionally some happy moments” * “no reason for their acting” * “not a competition, no winner at the end” * “only gain is perhaps an unforgettable experience” * “very high rating for the TV station” Verification According to one author, it is always believed that Reality TV is in some way staged. It begins the process from the concept to the final edit of the show. This involves the acting skills, story behind it and the compression of the film. Even films such as documentary are edited heavily to give the highest rating possible ( Dehnart, 2012). Data Display Reality TV Appearance Appearance Depicting Real Life Behaviour Depicting Real Life Behaviour Consumer Attitudes Consumer Attitudes * “Negative” * “Negative” * “Positive” * “Positive” * “Attractive” * “Attractive” * “Ordinary People” * “Ordinary People” * “Everybody’s simply playing roles” * “Acting and nothing else” * “Pretend to be someone else” * “stage of actors but they provide the entertainment/leisure for viewers with storyline and their acting skills” * “Everybody’s simply playing roles” * “Acting and nothing else” * “Pretend to be someone else” * “stage of actors but they

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