Mktg 2010 Marketing Research Anaylsis Report

“You will never look like the girl in the magazine. The girl in the magazine doesn’t even look like the girl in the magazine” Jessimae Peluso. Throughout American history, women have continued to strive for an ideal of beauty. Although the definition of beauty has varied between generations, the pressure and desire to fit the mold of what society deems “beautiful” remains consistent among women from all eras. Unfortunately, this abnormal example seen in magazines, on runways, and in social media platforms is impossible for the majority of the female population to physically reach. Women are always pursuing the perfect look, turning to plastic surgeries transform them into celebrity ideals. People who desire perfect appearance ignore the nature of beauty itself, naturality is a kind of beauty. In recent years, women in America turned to look at models to find the ideal beauty standard and if they don’t meet them they turn to face lifts and plastic surgery to perfect their appearance.

In Cassie Heidecker’s paper, The Real, the Bad, and the Ugly, she exposes that reality television’s charm is the characters have real, normal lives like the audience’s lives. While the producers’ editing causes regular episodes of reality TV shows to differ from a viewer's normal life, it also generates larger audiences with every episode and the ratings continue to rise. Moreover, the shows follow a predictable formula so that even Heidecker, who regularly watches reality TV, realizes the shows are predictable; yet Heidecker continues to laugh, cry, and enjoy the predictable moves the shows make. Since the ratings of reality TV continue to rise, more people than just Heidecker still enjoy the shows, even though they are predictable. Though the shows are

There are many different opinions when the subject of reality television is discussed. Although reality television shows are thought to be negative they really are just mindless entertainment. Many can argue that these shows are misleading and disturbing. On the other side of this, people merely use these shows for entertainment and allow people to forget about stress in their lives. The cause of these different opinions is a result of different age, gender, religion, and race. The main purpose of these shows is simply to allow people to live vicariously through the characters. This excitement of being in other people’s lives is what makes reality television so addicting to people.

Also, in many cases, the characters used in these shows are not ordinary individuals, but highly paid actors that simply recite scripts. Clearly, these shows are inaccurately labeled as “reality television,” and many individual’s time is wasted as a result. Time for many is very valuable. Wasting a person’s time because of an inaccurate description could be just as detrimental as wasting a person’s money because of an inaccurate description. Many people watch these shows to view real life situations, but what they are really viewing is the complete opposite. This cultivates confusion about what is real and what is fake.

The Girl Scouts Institute did a study in 2011 entitled “Real to Me: Girls and Reality TV” in which they gave many statistics to support the way in which reality TV affects young women. In this study, they collected data from over 1,100 girls around the country and what they found was astonishing. Many of the girls, 50 percent of them to be exact, believed that real-life reality shows are “mainly real and unscripted” (Girl Scouts Institute 1). Their study showed that girls who consumed reality TV are more likely to be focused on their physical appearance. Seventy-two percent say they spend a lot of time on their appearance versus 42 percent of non-viewers. Thirty-eight percent of

In this written piece I will discover the topics of how the beauty media promotion has an impact and result on the appearance of women today and how this can effect someone’s confidence and self-esteem and showing what beautiful is now classed as in today’s beauty world. How this can result in how someone perceives themselves to be and how the media has a big influence on our young adults today how it has influenced people to change their face & body by range of different cosmetic surgery, The effects it can have on the human mind & body According to The Effects of the Media on Body Image: A Meta-Analysis Amanda J. Holmstrom Pages 196-217 | Published online: 07 Jun 2010.

Reality TV burst onto the television scene in the early 2000s’s. Shows such as, The Bachelor, Keeping Up with the Kardashians, and American Idol are just a few of the hundreds of reality TV shows that are capturing the hearts of Americans on a weekly basis. The effects go unnoticed by the viewers, but as these shows are watched, they begin to take over the personality of the audience and are changing the way people perceive the world today.

At the end of a long day, relaxing in front of a television, watching a favorite show will hit the spot just right. Comparisons between the audience and the reality stars will take place whether it is noticeable or not. And finally, reality TV will continue to attract an abundant audience do to the constant changing of topics and

In the article, “Diagnosing Culture: Body Dysmorphic Disorder and Cosmetic Surgery” the author, J. Heyes argues that cosmetic surgery industry works on the mechanisms of disciplinary power, as stated by Foucault. Disciplinary power regulates the behavior of individuals in society. Heyes believes that society has developed a criterion of how one should look and anyone who steps out that criteria is considered to have pathological appearance, such as the case with Body Dysmorphic Disorder victims. These people then go for cosmetic surgery. Cosmetic surgery industry uses advertisement to “create an effect”. By juxtaposing the flawed and the flawless bodies, the industry creates a psychological effect on the viewers because it teaches them about

Reality television’s portrayal of ordinary people is anything but real. However, audiences across many cultures are still drawn to them. Audiences aren’t just passively consuming reality television; they are actively engaging with it, and its significance conveys the viewers with the ethical obligation of media literacy. “This tension between the ordinary

A. Media has a huge impact on how people truly see themselves, particularly in women and young female teens. Reality television has made the standards of beauty quite high these days and there is a definite change in society’s view on what is truly beautiful. Turning off the TV has simply become too hard when it comes to reality TV shows

Plastic Surgery has become a worldwide epidemic in today’s world. The number of plastic surgeries continues to increase since 2010. In today’s day and age, plastic surgery is one of the most popular and requested procedures. Females are opting to have plastic surgery because they dislike their body image. Society has impacted many people by brain washing them to believe that a person’s body has to be perfect. In order for one to be considered beautiful, television and media influence people’s perceptions of beauty.

Television shows were created to entertain the public and soon generalized shows became a bore. Reality TV shows are widely varied but are similarly based on the lives of non-fictional characters that brings out their daily challenges and achievements. This genre of TV programs gives a huge impact to its audience of, mostly, twelve to nineteen year olds. Critics and bloggers heavily criticize the negative teachings of Reality TV and indirectly force viewers to shun away from it without glancing at the positive effects. Cooking, Food and Lifestyle improvement, and Competitive Reality TV shows positively affect the viewers by providing entertainment, encouragement to pursue personal happiness, and motivation to be resourceful and physically active.

One of the largest brands in the fashion industry is Victoria Secret. Every year the company creates a fashion show to advertise their latest trends with beautiful, fit, and very well-known models. On the runway, Victoria Secret's models vary in all races but all contained to the slender body type. Thin models are perceived as more attractive therefore boosting the profit. In the image from the 2015 fashion show, the famous model, Taylor Hill, is strutting in an American theme outfit. The viewers will look more closely at Taylor's looks rather than the outfit itself. Physically attractive models have a more positive effect on the ratings and effectiveness (Andersen and Paas). By looking closely at the reality of the picture, health disorders are being promoted within America. People all over America idolize

these shows, models wear loads of makeup, undergo plastic surgery, and alter their bodies to become as “perfect” as he or she possibly can. Again, this massive television airing makes people try to become underweight or start to cake pounds of make-up of their