Mktg 205 Unit 4 Ip Principles of Marketing

Summary - Summarize your findings. Your summary should be at least one page in length. You should include at least two text references in your summary. Points to include:

•is between 300-500 words in length, not including the title page, abstract (if used), and References page;

Body (10-15 pages, no more or less; APA Style; use appropriate headings for organization of the paper)

Utilizing the worksheet below, develop detailed paragraphs that focus on the first main point for your final paper. For each section, a minimum of one fully-developed paragraph is required. A fully developed paragraph should be a minimum of 5-7 sentences in length. Each paragraph should include at least one in-text APA citation that provides support for the topic.

The abstract is page two and is typed in block form (with no indentation and in one paragraph). The short title and page number should be typed in the same location as on the title page. The abstract should have “Abstract” centered horizontally, typed in uppercase and lowercase, one inch from the top of the page. The text of the abstract should be double-spaced and start one blank line (double-spaced) below the word “Abstract” and have one-inch margins on the left, right, and bottom. See page two of this guide for an example. Content The abstract should be a brief, comprehensive summary of the contents of the paper. The abstract should be accurate, self-contained, concise, specific, non-evaluative, coherent, and readable. It should not exceed 120 words in length.

I am to create, based on based on the instructor feedback received, a marketing portfolio containing revised assignments

External marketing environment consists of social, technological, demographic, political and legal factors, economic and competitive factors. The external environment is uncontrollable so the marketing managers need to understand the external environment to meet the need of consumers (textbook).

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.

Social environment – The cultural patterns, values, beliefs, trends, styles, preferences, heroes, villains, and conflicts that form the reference system of people’s behavior. These may include the effects of national cultures, individual ethnic cultures within a country, and various social segments such as teenager and people with various lifestyles,

Follow by the increasing income, people may change computers more frequently and buying better quality computers, such as IBM computers. For example, previous time consumers may alter their computers every 7 years, since their income getting higher, they may vary their computer every 5 years.

|The equivalent of an ‘abstract’ in a journal article (i.e. 200-250 words maximum). It should briefly summarise what was done, |5% |

A company 's marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management 's ability to build and maintain successful RELATIONSHIPS with target customers.

The social-cultural environment affects how and why people live and behave as they do (McCarthy, 1993). It is made up of numerous variables

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the microenvironment.