Mktg522 Course Project

8178 Words Oct 9th, 2012 33 Pages
Running head: K GIRLS TASTY TREATS MARKETING PLAN

K Girls Tasty Treats Marketing Plan Keller Graduate School of Management – Online MM522 February 2011

Final Draft

Executive Summary K Girls Tasty Treats is a locally based, family owned bakery that will create, bake, and customize scrumptious and healthy homemade baked goods with delivery service to the greater Sacramento area. The company mission statement is:

K Girls Tasty Treats will provide top quality desserts at affordable prices, with dazzling world class customer service, (with a smile), reliability, and a guarentee of freshness – always.

K Girls Tasty Treats will become the
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Executive Summary Grade allocation: 20 Points

Outline your marketing strategy, mission and goals. Include financial highlights such as sales and revenue forecasts, projected growth and market share, and expected profitability. Briefly reference the current market situation as it relates to your product/service and company and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years, and how these will impact your marketing strategy.

Be sure to include a good Mission Statement that meets the criteria of our author. This is a standalone paragraph that clearly indicates the business in which your company finds itself, and addresses the MARKET that you are addressing. A Mission Statement is market focused and not product-focused.

Ensure that you have clearly stated what your Marketing Plan is designed to do, e.g., measurable goals by which you will increase units sold, dollars of revenue made, etc. What do you want to accomplish?

Your Executive Summary is a synopsis of critical information that is found in the other seven Marketing Plan sections. It

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