Mktg522 - Marketing Plan

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Marketing Plan: Kid Tough iPad Keller Graduate School of Management Marketing Plan Outline 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 1.0 Executive Summary What Apple brings to the children 's tablet market: * Premium brand image * Market position * Technology leadership and patents…show more content…
The Tabeo (*Est. $150) can be pre-ordered, but the seven-inch tablet won’t become available until October 21, 2012. It is sure to be a hot ticket item for Christmas gift giving. It has a 1-GHz processor and 4-GB of storage, but also can add storage -- up to 32-GB via a micro SDHC memory card. The Tabeo has built-in WIFI for Internet access. A camera on the front allows kids to take pictures and upload them to share with family and friends. Probably one of the most important features that make this tablet a kid-safe option is the bumper that protects the screen should your child drop it. The Tabeo also comes with parental controls so you can protect your child while he is browsing online. Kindle Fire HD Kindle Fire HD (*Est. $200) deserves a look. Those who are fans of the Kindle Fire already enjoy the Internet access, numerous apps, games and easy access to a wide variety of books and reference materials. However, parental controls are limited with the original KindleFire. The Kindle Fire HD introduces FreeTime, a custom profile that gives parents more control over what their kids can access. FreeTime allows parents to set controls on things such as how much time a child can spend on a specific activity, such as watching

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