Mm-Chapter 1-3 Dawn Iacobucci

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IACOBUCCI

STUDENT EDITION

MM
WHAT’S INSIDE:
A Student-Tested, Faculty-Approved Approach to Learning Marketing Management Chapter Review Cards allow you to study how and when you want CourseMate includes online study tools, an Interactive Marketing Plan, and set of Analytical Tools
$79.95 US Suggested Retail Price ISBN-13: 978-0-538-48134-2 ISBN-10: 0-538-48134-X
90000

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9 780538 481342

S T U D E N T

T E S T E D ,

F A C U LT Y

A P P R O V E D

THE
MEET SHOW

PROCESS
ARE WE LISTENING?
Reach out to students to understand their learning preferences and motivations for taking a course. Students in the Marketing Management course wanted an approach with core material and real-world cases to tie concepts together.

MARKETING SOLUTIONS
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