Social Media Definition Essay

Multinational Corporation - business enterprise with manufacturing, sales, or service subsidiaries in one or more foreign countries, also known as a transnational or international corporation. These corporations originated early in the 20th century and proliferated after World War II.

Millions of people are connected with brands and famous pages through social media platform. People are taking services issues to these pages or channels as their preferred communication source. The feedback in the form of positive or negative are public today and the only real question which arise today is how the companies are going to respond and engage with people.

The company will also use the Facebook and Twitter accounts to promote the new products. As Vietnam experienced a good growth in the number of people using the internet and smartphones, the social media sites become a must for the two new products. Moreover, the Vietnam population is considered young, the social media sites such as Facebook and Twitter even play significant roles in promoting product awareness and building long term customer relationship and

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Multinational corporations are companies that have branches and operations in two or more countries. These companies are the main results of globalization, since they operate all over the world as if it was one country. Multinational corporations have a home country which contain their headquarters and offices for management and have host countries in which their operations take place. The home countries of multinational corporations are usually developed countries that have great capitals and the host countries are developing countries due to the low costs of labor, raw materials, and taxes paid to the governments.

Multinational companies have brought revolution in the world. Their role is very significant in our lives. The multinational corporation is defined as an association or organization which provides its services to not only to one country but to many countries of the

Social media is integrated into the culture of businesses and consumers alike. Part of our marketing plan is to utilize these resources to grow our brand and educated our consumers. “Social networks and blogs are the foremost online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active Internet users” (Vernuccio, 2014). We plan on taking advantage of this free source of advertising and marketing tools. Social media is a great tool to make headway into the market share of our target market. Two avenues that we will use heavily in the social media networks are Facebook and YouTube.

After the detailed investigation of the customers’ behavior, the marketing dynamic strategy is based on the social media platforms as the major promoter. The most essential resources include Facebook, Twitter, and Instagram. These platforms will serve as the basis for constant social media campaigns aimed to increase the exposure to new customers. Thus, the Internet resources will be used to deliver the information concerning discounts, specials, content, etc.

A multinational corporation (MNC) is a company engaged in producing and selling goods or services in more than one country. Besides that, multinational corporation can be defined as a company or group that derives a quarter of its revenue from operations outside of its home country. It generally consists of a parent company situated in the home country and approximately five or six foreign subsidiaries, usually with a high degree of strategic interaction amongst the units. The largest MNCs are oil companies such as BP and Exxon (Esso) and car companies such as Ford, Toyota and Volkswagen. Other famous companies such as Sony, IBM and Coca-Cola are also defined as being multinational. Lots of MNCs have about 100 foreign subsidiaries strewn around the world, and all of them face a number of challenges, which they need to deal with.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

Through facebook, Nike hold campaigns into promoting its firm. Sport products are advertised through facebook pages categorizing each of every of the product. Competitions held online into winning advertised prizes, it is one of the most efficient ways of creating awareness thus attracting customers. With Google+, it promotes Nike Company by hosting hangouts and questionnaires, in formatting the firm’s consumers and helping when in doubt with a particular good or apparel creating a brand image of a well impeccable, steady firm. As the use of twitter, Nike assists feeds to answering customer questions concerning the firm’s products, and refrain athlete celebrity endorsements to create awareness. All these social media channels are convenient to firms in promoting goods and services, however with research it has been proven that twitter is the most effective social channel, for advertising and promoting

Other than Sushi Zanmai, Malaysia also has a lot of the Kaiten sushi restaurants, which are doing quite well and have their own loyalty customers. Therefore, new media is a way for Sushi Zanmai to attract more customers and compete with the other Kaiten sushi restaurants. According to the Corinne (2013), The Chief Marketing Officers (CMOs) has mentioned that businesses, which do not know the potential of the social media, will be left behind because they are lacking of customer interaction and customer retention in their businesses. Consumers and the company’s sales prospects have various kinds of interactions across the multiple touch point in this interactive economy. In this era, customers have become more empowered. They expect organizations to provide them the things they want. Hence, social media has become the platforms for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. Moreover, according to Tood et al. (2013), social media is a new way for food and beverage company to interact with their consumers. Facebook has been effectively used by Sushi Zanmai to interact with its customers. Sushi Zanmai use Facebook to stay connect with their customers by updating information frequently regarding any special promotions, getting free vouchers, launching of new outlets and more. Not only that,

"Corporation that has production facilities or other fixed assets in at least one foreign country and makes its major management decisions in a global context; sometimes called transnational corporation".2 however the Harvard multinational enterprise project

Multinational Corporation may be defined as a group of people who works together in a private sector that produces whether goods or services and also brings into existence financial surpluses as target and also own assets used for production in more than one national unit in a global complex of nation states. The examples of multinational corporation companies are Coca Cola, Air France, chevron and so many others. Some of their advantages is that they operates massively, their assets and sales run into billions of dollars and make supernatural profits. They also operate all over the world, their control resides in the hand of individual organization but its interest and transaction spreads across national boundaries. It is also oligopolistic in structure, this occurs through the process of merger and turnover, they acquire awesome power coupled with it giant size makes in oligopolistic in character. They grow in a spontaneous and unconscious manner. They also operates in collective transfer of assets or resources which takes place in form of packages like equipment, machineries , raw materials, finished products and also managerial services. These are some of the benefits, it provides advanced technology and other technologies that are not in the host country, it also provides advanced capital internally and externally and gives a country the privilege to access global capital market. It allows the host country has access to superior global distribution and marketing

Preliminary findings based on personal observation shows that brands in Nigeria are gradually taking up the opportunities presented by Facebook, but seem not to be fully utilising it effectively for building brand loyalists and