Management accounting advanced
Timothy Alkemade 10195270
Theo Dekker 10004598
Ninh Pham 10281746
Lion Scholte 10002248
Marco van Zijp 10285040
Mobil USM&R (A) Case Analysis
1 What objectives and measures should the two customer teams ( consumer sub-team, dealer sub-team) select for their core customer outcomes. How can these teams measure what the dealer and Mobil must do well to achieve the desired customer outcomes?
Customer Sub Team
Objective
Measures
Customer retention
Percentage of customers retained
Attracting new customers
Number of new customers
Increase market share
Market share in the industry
Customer satisfaction
Surveys
Dealer Sub Team
Objective
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It will help them to adapt to the new organization. USM&R used the balanced scorecard as a performance measurement tool and a management system. It is used to rate the performance of individuals (linking to compensation). And the balance score card is also used by managers to make good decisions that take into account the whole business.
The case shows that it made business managers take a look at the mission, develop goals, and flow these values down to the NBU’s and Servcos that are closer to the customer. Managers are able to see outside their functional areas when making important decisions. NBU’s were open to make changes like measuring C-store sales on revenues per month vice aggregate revenues per square foot. In 1995 there is an almost 12% rise in revenues, which is over twice the amount in any year since 1991. There is a drop in debt-to-capital ratio. 1995 is also Mobil’s first year on beating the industry average in return on assets, which is one of their Balanced Scorecard metrics.
There were several critical elements in the development process. There was the collection of management’s views on the strategy, through interviews. Then the management developed of the Balanced Scorecard perspectives, top management buy-in. They also recognized that there are two customer segments that need to be handled separately. Slowly, the development starts to incorporate more managers from lower levels. Then Mobil sent pilots out to develop the NBU’s on
The Balanced Scorecard (BSC) is a powerful diagnostic tool which provides managers with a vision and strategy of the organization to completely value the performance of the organization(Roussas & Mccaskill 2015). BSC integrates financial measures with several crucial factors to create a long or short term plan(Huang 2009). This system emphasizes ‘leading and lagging indicators, internal performance perspectives, and quantitative and qualitative objectives’(Roussas & Mccaskill 2015). BSC works by four perspectives:
Balanced scorecard is a methodological tool that businesses use to get a measure by which someone can determine whether the set goals have been met or exceeded. It adds non-financial metrics to traditional financial metrics to give a well-rounded view of the performance in an organization. Balanced scorecards also help organizations to predict their success in meeting their overall strategic goals.
There are four perspectives when it comes to balanced scorecard. First one is learning and growth which means how the information and knowledge are processed and turned into competitive advantage against other companies. Second is about product manufacturing and making sure that all the products are made the same without any defaults. Third one is about customer satisfaction and making sure that customers are happy with product, service and price. Fourth one is about financial performance and making sure that company’s financial data is used properly.
Balanced scorecard is a set of measures, which give the complete view of any business performance. Kaplan and Norton (1995) explained balanced scorecard in following words:
A balanced scorecard is a performance measurement system, which takes into account the customers, internal business processes, learning and growth, as well as financial
Based on (Marr and Creelman, 2010) found that the balanced scorecard is used to ensure high-performance
The balanced scorecard is used in business to make sure the business is meeting the metrics that are previously established. According to Edwards (2011), “[by] focusing on both financial and non-financial performance targets and outcomes, the balanced
The balanced scorecard is a strategic planning and management system is used to help align activities of the vision and strategy of the organization, and apply it to the overall
The balanced scorecard is a strategic planning and management system that was developed by Dr. Robert S. Kaplan and Dr. David P. Norton in the early 1990's. Their goal was to provide organizations with a clear understanding of what to measure in order to improve performance and results (Balanced Scorecard Institute 2014). The balanced scorecard is a framework that allows an organization to measure performance and compare it to the organization’s strategic objectives and goals (Kinney and Raiborn 2013, 10).
"This system should be tailored to suit the company’s corporate culture, capabilities, information system, technological level of development etc" (Malvutova, 2013) because it is a framework that is aligned throughout the entire organization. The balance scorecard is so vital that in order to produce the best quality performance, it has no limits and reaches down to a hospital department level (Pane, 2011). Pane gives an example in his article of how the balanced scorecard "can be used to determine whether an
Similar to a vehicles control board, the balanced scorecard shows indicators of performance that gives an overview of the organization. A balanced scorecard, developed by Robert S. Kaplan and David P. Norton, is a tool that merges financial and nonfinancial measurements into a view of organizational performance linked to the strategy (Pearce & Robinson, 2009). Although several versions of balanced scorecards exist, each defines an organization’s mission, vision, and objectives. Demary & Sons’ mission is to deliver freight professionally and on time while committing to highway safety. The
Also it help IT realized the financial things for their projects. Balanced scorecard can also solve the communication problem. This problem is important for IT department since how to balance the company demand and IT supply is the hard thing for both company and IT. Good communication can help company to find the solutions.
The Balanced Scorecard Institute reports that in the 1950’s General Electric was the first to use the Balanced Scorecard approach, but it was not until the 1990’s when Dr. Robert Kaplan a Harvard Business School professor and Dr. David Norton officially titled it the Balanced Scorecard. Once used as only a measurement tool for organizations, it is now a complete strategic planning and management system (Balanced Scorecard Institute, n.d.). Originally, businesses looked at the financial reports to distinguish whether it was a quality company or not. Kaplan and Norton however believed the financial reports only showed past history and an organization must also track how it is performing currently and look at ways to constantly improve future performance. Kaplan and Norton established there are four business segments or perspectives to measure and make improvements on. The four segments
The three establishments that I choose for this project were Burger King, Barnes & Noble, and McDonalds. I have paid close attention to how the employees performed their task. I will talk about the kinds of OMM costs companies have and how does this affect their OMM operations. Also, I will be talking about how these companies made their operating systems to give them an advantage over their competitors. The main goal of the operations manager is to make the customers happy and make them want to come back to their establishment. By properly observing and managing their business’s operations, they can see what sells and make sure that those products are available. This cannot
The Balanced Scorecard (BSC) is a performance measurement tool that originated in the business worlds. Performance measurement is a way to track performance over time to assess if goals are being met. Organizations measure their performance to monitor how they’re doing in achieving their overall mission and goals.