Mobile Advertising : An Effective Tool For Many Users

Imagine having access to 1Billion potential customers or even 500 million; what an amazing benefit this would be to Cameron?s Coffee in the world of advertising. There is technology available to give Cameron?s Coffee this type of exposure. My proposal for Cameron?s Coffee is to use two platforms of Social Media to get the type of exposure you need for your company. The first platform I propose is Facebook which currently has 1 billion users. Two features of Facebook that we will capitalize on are Facebook advertising and the Facebook pages. The second platform I propose is Instagram with 500 million users. (Smith, 2018) Two features of Instagram that we will capitalize on are the free Instagram tools and creating the interactive hashtag. In this report, we will look at each platform along with ideas within the platform that I am proposing and discuss why they will benefit your company. We will also review social media and social media

Companies use social media sites such as Pinterest or Instagram to visually show their products. Once the consumer sees the product on a social media site or ad they are more inclined to buy the product. “Pinterest and Instagram are no longer nice-to-haves for retailers. Both of these visual social platforms have become selling channels in their own right. This is thanks to buy buttons on Pinterest, which allow users to purchase items directly from the platform, and a robust advertising offering on Instagram, which allows users to click through to branded product pages” (Wallace, 2018, para.3). In some instances, the companies contact popular social media entertainers to advertise their products on their Instagram page.

Instagram is an image-based social media platform mainly used by young persons under the age of 34 (Statista). Its launch in 2010 (Geoff) originally offered a relatively simple interface, allowing users to post only perfectly square pictures of a certain size. They eventually expanded to 15 second video clips in 2013 (Taylor), and in 2016 introduced a “Stories” feature (Bradford), which allows users to post images and videos to a personal “Story” that disappears after 24 hours have elapsed. These changes and updates came at the request of users, and the observed success of other business models.

Social Media Marketing is the ability to use nontraditional communication and connection to build a brand. I specifically chose this topic so that us teens can be aware of how social media has made a big impact to our society. I assume that social media will become more advanced and construct new ideas to marketing. Social technologies include a broad range of applications that can be used by consumers and enterprises. What I imagine about my topic is that social media is overrated and is becoming a big deal when it comes to being able to get a sponsor. As we can see all around us , thousands of young people already have a phone at a young age. On the internet, people feel like they are more empowered because they can do just about anything. Companies are currently in competition with each other to get as much data as possible so they can gain money. A factor to this was the currency of likes , which means the value of money earned by the number of likes generated. On the other hand, social media has turned into the center of attention because of how many people use the internet for different purposes and how many companies set out ads to get people attracted to their products. In my opinion, i see that social media is something that will grow so much more throughout the years to the point where our lives will change completely. I say that because everything seems to be coming out on the internet

Social media apps all have well-known news accounts, which tweet or share information. As of that one tweet comes several comments and retweets or shares meaning most teenagers actively participate in the well-being of the community and the world. From social media apps such as Facebook, Instagram, and Twitter teenagers are aware of current events as teens always are intrigued in learning or sharing something new every day to benefit there community. Furthermore, social media majorly strengthens businesses throughout the community. Today in the 21st century, the internet is where marketers target their main profit: teenagers. Advertising Executive, Martino states “[she] was relying on a teenager to pester her mom instead of putting the main focus on the mom” (Wilks). The marketing industry believes communicating a product through social media helps spread the product to two generations. Marketing businesses use social media to outreach to teenagers as a low-profit advertisement, but marketers benefit the most from this low budget cost. Promoting other businesses gives a sense of being a useful part of the community as teens are the ones who create the business. Teenagers are the future business leaders of America as this generation continues to strive to make the community excellent. Sharing information about a franchise gives “a sense of promotion for businesses and jobs” (Henderson 9). Depending on a person’s current location there are apps

Social Media is can be a viable tool in many settings around the world. The most important tool that it can offer is networking and creating connections. According to Desreaumaux (2015), “to stay in touch with friends, to stay up to date with current events, and to share details of our everyday life” (para. 3) were often the reason for use of social media. A variety of social platforms can lead to a variety of uses. For example, many classrooms use platforms, like YouTube, to teach students in another way and often in a real-life context. Even on the same platform there can be a different use. Influencers, people on the internet with a massive amount of following, can promote a product to their followers and make money off of business. Agrawal (2015, para. 2) calls this phenomenon “influencer marketing” and this trend is likely to only increase.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Marketing of a creative product is a mammoth part of the introduction of said product. Social media is a social factor that can be accounted for, for a substantial chunk of todays marketing of creative products. In relation to the I-Phone, large hype is made through streams such as Facebook, Twitter and Instagram. When Apple is due to, or has released their creative products many videos, stories and photos will be shared relating to this new product. “This phenomenon is causing business to embrace the web platform and it’s strengths allowing them to reach global audiences.” (Graham, 2005) According to a study done by Pew Research Centre, 74% of

The book that I chose to read and review for this assignment is titled “Social Media: Master Social Media Marketing – Facebook, Twitter, YouTube & Instagram” and was written by Grant Kennedy. This book is a self-published book and was released on December 3, 2015 and is written in English. This book can be bought on Amazon.com in paperback format for $12.22 or can be bought for $2.99 for the kindle. If the reader decided to buy this book in paperback format Amazon allows the reader to begin reading a portion of the book online after purchase. The book “Social Media: Master Social Media Marketing” is 176 pages long and discusses ways in which the author believes the reader could master the social media platforms Facebook, Twitter, YouTube and Instagram.

Marketing via social media is one of the most common things we face today. There are ads for many different companies on every social media outlet and because of the way the internet is wired, usually it is a product that you have just contemplated purchasing. In an academic journal titled, “Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding,” Bin Shen and Kimberly Bissell of the University of Alabama take a look into, “How beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty.”

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

These days Instagram is more than a trendy app for documenting your cat, brunch and gym selfies. Every post is considered content to marketers thus targeting highly engaging Instagram users—influencers—to leverage brand content. With the rise of influencer marketing, analytics from likes, followers and comments are given emphasis in understanding the engagement and impact of an Instagram account. PR firms and/or in-house communications use these data to identify online influencers and to collaborate with them. Influencers boost a brand’s social media presence providing the opportunity of the potential to increase market sales.

According to the chart (see figure 3 below) provided by instagram’s main website, an increasing number of companies are finding the convenience and effectiveness in using Instagram to generate interaction with users, create popularity and publicity, and also constructing their content-based marketing strategies. It provides enough spotlights for all the emerging products, and presents them on the center stage appealing to the prospective audiences (Muyabayashi, 2012,April 5).

The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.("2014 Marketing Statistics Infographic"). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphones were not always related. By answering the following two question, it will further examine the effect of smartphones on advertising. How have smartphones impacted the advertising industry? How effective advertising on smartphones is?

Moreover, as there were insufficiencies evident in literature that lacked reviewing Instagram as a media in its own right, research was conducted to support if the delivery mechanism of putting pictures on Instagram were more or less effective than on any other social media platform.