Mobile And Mobile Advertising

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Mobile phone advertising is an opportunity for an organisation to advertise a product or service through a mobile phone. The development of new mobile services and features has created an opportunity for the marketing team to use mobile phones as another tool in their marketing campaign. S Tripathi (2008) states ‘’ Mobile advertising has generated into one of the most popular forms of advertising, it allows advertisers to target consumers anywhere at any time’ this statement highlights the growing opportunity that has become available for advertisers that once did not exist as they now have round the clock access to consumers. Ofcom has released the increase of smartphone users throughout the Uk, smartphone users has increased with ownership of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24-year-old own one; but 55-64 year old’s are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%. Judging by the figures, today’s environment can be described as a smartphone society the surge is being driven by the availability of 4G broadband which is now giving consumers online access to the internet 24/7, although the number of smartphone users has increased it is important to keep in mind that the price of smartphones has also. Apple has recently released an iPhone which costs £1,149 although it may offer a lot of features that advertisers can take advantage of it may
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