Mobile And Social Media And Technology Essay

1516 Words7 Pages
Cloud computing is the perfect enabler for Insurers to implement the digital version of their company faster and cheaper. Due to the current changes in the market, Insurers need to speed up their digital ambitions and deliver excellent mobile and online self-service functionality to their customers, distribution and service partners

Market challenges

It is "The End of Business as Usual" (Brian Solis), Digital is reshaping the landscape for Insurers fast and most Insurance companies have difficulties to adapt to these changes. Mobile and social media will change sales, distribution and operating models and require the adaptation of new marketing and service strategies and innovative technologies. New technologies and services are available for Insurers to change rapidly and become a full Digital Insurer. Online and mobile applications are delivered fast and cheap, social media are providing all necessary technical integration and services to integrate with the Insurance business, big data analytic tools, services and cloud computing are available to create a digital competitive edge and change the current paradigm.

Digital Insurance ambitions

Every Insurer has a strategy to become a Digital Insurer in the coming years. The result will be different for every Insurance company depending on the internal change capability. A Digital Insurer has digitalized the interaction with customers, distribution and service partners as far as possible using mobile and online applications
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