Mobile Applications : The New Way For Marketing

With the three detrimental effects of geotagging (i.e. privacy invasion, physical threat, and government surveillance) in mind, it is necessary to determine possible solutions and recommendations to restrict this features consequences. However, in order to do this enabling of a geotag marker must be explored. According to (xxxx), most people are unaware of what a geotag is (xxxx). Although users are familiar with the “Location” setting on their phones, most of them are uninformed on how exactly this function operates (xxxx). Therefore, the first step to prevent consequences of geotagging is to educate users on its definition, function, and possible risks. Additionally, users must be made aware of where this feature is located on their mobile

Local search, mobile device adoption, QR codes, online commerce all help lead marketers to the concept of location based marketing. The integration of GPS allows for the accurate detection of a specific location, and mobile computers allow interactive media to be linked, for users to access

As technology is advancing in this digital age so is the need to protected people’s privacy and to keep their personal information confidential. As Michael McFarland, of the Markkula Center for Applied Ethics noted “Reverence for the human person as an end in itself and as an autonomous being requires respect for personal privacy. To lose control of one 's personal information is in some measure to lose control of one 's life and one 's dignity. Therefore, even if privacy is not in itself a fundamental right, it is necessary to protect other fundamental rights” (Michael McFarland, 2012). It is in the light of this that the ethical dilemma of whether smartphone manufacturer has the right to track their customer location is the focus of this paper. People’s personal and sensitive information such as medical records, court records, financial records and geolocation information should be protected and held confidential. Today manufacturer of smartphone embedded beacon in their device which transmits their customer location. The location data collected are notably used as part of providing services or for contextual advertising (Electronic Frontier Foundation, 2016).

It can help companies to become environmentally friendly, since they aren’t travelling as much it reduces their

Smartphones and tablets are both widely used by more than half of the population worldwide. They deliver speed, convenience, resourcefulness, and enjoyment through the millions of applications that anyone with basic or advanced programming knowledge can make. These applications are available through the IOS and Android markets. Although smartphone and tablet applications provide individuals with information, useful services and entertainment such as maps, Facebook, and even music players such as Pandora, they can also invade an individual’s privacy. Some researchers warn that there are actually a high percentage of smartphone applications that may threaten privacy. Every application must go through compliance requirements and it can be said that most people will not install and/or download any application that they don’t and/or wouldn’t trust. One of the largest concerns for application privacy is the ability for the device to gather personal information on the owner of the device and even additional information from the contact list. Some applications are believed to gather information such as phone numbers and even web habits. The smartphone and tablet alike have changed the way people communicate, work, and find their way through the world, carrying with them what could possibly be the latest tracking device.

Mobile computing is the important information system infrastructure. Organization information system mainly get very good benefits from the Mobile computing. From work place and the normal can interact with Mobile computer is made possible by portable computer hardware, software, communication systems that a non-mobile organization information system. The accessibility, improves information quality, enhance management effectiveness all this potentially strategic technology is getting from Mobile computing. I am presenting the detail analysis, by using elucidate and support these asserted benefits of Mobile computing in the organizations. In additionally, a set of MOBILE framework information developed. I am explaining the benefits like defining the types of problems, opportunities and directives of Mobile computing. I am explaining History and efficiency of mobile computing. And I am explaining its business implications.

Location is one of the biggest privacy issues we are dealing with today. Social media is the biggest example of having issues with location. When downloading or updating any app notifications pop up and most people just agree to them and not actually read it. “...When users attempt to download apps or media from the

2). Implementing environmental friendly programs comes with many benefits such as: gaining like-minded consumers, possibly bringing in newer clients, saving the company money through the use of eco-friendly business practices, providing a healthier workplace for employees, thus reducing sick days which decrease efficiency in the workplace, and tax

Economy: boost the social enterprise industry by being a role model business that successfully generates profits and at the same time tackles a social

As modern society carries smart phones with them wherever they go, marketing opportunities are created making it possible for someone to browse the internet, use a search engine, watch a video, connect with social networking, just about anywhere they are at any given moment. As a matter of fact, 79% of

Location-Based Advertising only works if the user shares his location with the organization (Mobile Marketing Association, 2011). The number of applications that use the consumer’s location is rapidly

Padla, R. "AT&T Launches Project Air Gig, Aims to Bring Ultra-fast Wireless Broadband." Android Community. N.p., 21 Sept. 2016. Web. 29 Sept. 2016.

The use of smartphone technology has created concerns of location information being stolen without proper notification of the user. Geolocation technology is a very useful tool but it involves sensitive information, so ways

The 2016 Broadband Report also found that "Americans living in rural and urban areas adopt broadband at similar rates where 25 Mbps/ 3 Mbps service is available: 28 percent in rural areas and 30 percent in urban areas." When compared to the consistently lower rates of streaming adoption in rural areas, this finding indicates that the lack of infrastructure in rural areas has a significant impact on OTT/SVOD/streaming

Nemo Outdoor™ 5 currently supporting measurements on WiMAX, HSDPA, HSUPA, HSPA+, LTE, TD-SCDMA, UMA, CDMA2000, 1xEV-DO, TETRA, cdmaOne, GSM, GPRS, EDGE, DVB-H and WCDMA networks. Nemo Outdoor’s powerful platform is expandable beyond current trends to those of the future, and all of this materializes on one single platform. With Nemo Outdoor you can perform not only drive testing but also QoS and benchmarking (Supporting up to 6 UE simultaneous connection)