Mobile Commerce: Literature Review

2392 Words Jun 4th, 2011 10 Pages
Mobile Commerce: Literature Review

Dr. Sudha Singh
( Associate Professor, PG Department of Computer Science and Engineering, BCET, Durgapur.)

The m-commerce (MC) is an evolving, dynamic, unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay, 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan, 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce is used to describe transactions that take place on-line where the buyer and seller are remote from each other (Andrews, 2001). M-commerce definition is similar to e-commerce, but the term is usually applied to the emerging transaction activity
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The second phase is content, in which consumer buys software games, graphics, and news using the mobile devices. This is the phase that we are entering. The third phase according to Zawel is commerce phase, in which consumers are using mobile devices to purchase real goods in the physical world. Once we enter this phase consumers will begin to accept MC fully. This is a challenging opportunity for mobile industry to convince consumers to leave their credit cards at home and let their mobile phones do the purchasing (Donegan, 2000). To make the wireless wallet a reality mobile industry requires an active investment of large and small stakeholders companies in wireless world. This includes content providers, mobile carriers and billing vendors or m-payment systems (Sadeh, 2002). Mobile payment (m-payment) refers to payment method using m-commerce devices (May, 2001). Purchasing products and services using mobile phone in
Europe and far-east market is more demanded than the rest of the world (Bradley, 2003). Japan is the leading country in m-commerce and since 1999 some component of Japans economy is dealt with it. M-commerce in Korea is not popular as Japan; however, Merrill Lynch survey in Korea found that, in the first six months of 2003, only 21.2% of a half million subscribers had made any purchase using their handsets. Interestingly, the
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