Mobile E Commerce And Its Future Business Implications Essay

In this context of increasing interest in mobile shopping and its impact on the consumer experience, this chapter will

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

Mobility has brought a huge difference in the IT industry. Most companies are dependent on doing business via mobile devices. Most individuals with mobile phones, this is their only connection to information and entertainment.(class notes) Every company is now looking to emerge on top by using the latest mobility features that are not only efficient, but also effective. Mobility will allow for easy access of company documentation, easy collaboration and communication between teams both here and also offshore. In this paper today I will write about Mobile payments and how it affects retail competitiveness and operations.

M-commerce is a great type of service in this generation. It is playing a very important role in many businesses. M-commerce means actually the buying and selling of goods and services via mobile or wireless technology and devices. Mobile commerce is growing very fast all over the world. This has created a huge opportunity for those companies who are using m-commerce to buy and sell goods. It also has shaken traditional business to the core and left many old timers gasping for air. The growth of mobile commerce is significant.

Mobile devices are already one of the most important technological tools on our lives. Furthermore, they are gradually emerging as all-encompassing computing devices, slowly phasing out traditional computers for some recreational users. They allow citizens in the modern world to explore, read, communicated, purchase, and more from nearly anywhere on the planet. Mobile devices have a strong and constantly growing foothold in the market, making it a must for businesses to begin thinking about mobile users.

Mobile business allows mobility in customer consumption of entertainment, banking, ticketing, and payments (Baltzan, 2012). Examples of mobile applications in the travel industry includes Airbnb, TripAdvisor, Kayak, and PayByPhone. Seric, Saura, and Pranicevic (2016) argued that businesses should have mobile applications linked to their websites, and any order booking system should include mcommerce to stimulate online sales. However, mobile content needs to be real-time to be of value to customers and mobile applications need to be compatible with changes in the market and social trends (Sava, & Mateia, 2016).

Mobile commerce is described to be the buying and selling of goods and services through a mobile device or other handheld wireless device. Mobile commerce is rapidly growing daily. The fact that it is growing brings up many issues for Mobile Commerce. Before I begin the actual detailed information I would like to discuss some history on mobile commerce. M-commerce was reportedly born in 1997 when the first two mobile phone-enabled Coke vending machines accepted information for payment via mobile text messages (Lee,2015). Mobile commerce has no age limit, ranging from elder people to teenagers. It is more simply defined as any direct or indirect transaction through any handheld device. One of the major M-Commerce sites in the world is Amazon. Amazon is the perfect site for any of your needs. They have great customer service as well as the usability of the site is awesome.

What does that mean for your business? If you know more about digital marketing than your rivals, then you will have a big advantage over them. If your opponents are outpacing you online, then you will struggle to compete with them.

Also, we notice that there is rapid growth of mobile shopping, which is defined as customers who shop online using their mobile devices. Also, we notice that the amount of transactions that are processed using mobile devices has been slowly increasing over the past few years as well.

Nowadays, there are thousand of thousand retailers shops around the world, which would like to use Internet futures and mobile applications to having more customers from different part of the world. Having online business or using any kind of IT applications to run a business on the Internet means E-commerce. This kind of business can include money transaction between suppliers and users or providing any sort of services to users. The advantages E-commerce are no papers using and it is totally green environment and most of the activities happening by e-mail, fax, and online payment. Moreover, not only suppliers are happy because of less cost of operation but also users are satisfy as well because e-commerce concept is base on using Internet to do business better and faster. In addition, online shopping allows customers to serving themselves. Joe Pine in his book Mass Customization argues that “companies need to shift from the old world of mass production where “standardized products, homogeneous markets, and long product life and development cycles were the rule” to the new world where “variety and customization supplant standardized products.” (Pine, 1993). In this report we will discuss about Innovative IT applications in e-commerce and some examples from real businesses which using those new applications to make a good and strong relationship between loyal customers and business.

Building and maintaining an online presence through e-business applications is essential and strongly recommended for small businesses to survive and compete with large businesses in challenging economic times. Information technology has grown significantly over the years, giving small companies opportunities to develop better strategies to deal with the challenges they face when competing with larger businesses. Twenty-four hour access, convenience, and the reduction of cost are the keys to successfully competing with other organizations. The Internet and mobile technologies can be used to generate an increase in sales for small companies, and with the adoption of e-business practices, small businesses will increase

In today’s fast-paced, ever changing economy, easy access to business products and services is key to stay competitive. The organization is considering the development of an online shopping application for Blackberry smartphones. Feasibility analysis of this project has been developed per management’s request. The assessment includes feasibility in the following areas: technical, economic, legal, operational, schedule, and market.

Designing for 320 pixels isn 't enough because 176, 240, 320, 360, and landscape ~480-600 widths are commonly used.

Mobile commerce or m commerce is a solution to make things nice and simpler. More as a ubiquitous computing, business and services, be it making payments, transfer money, shopping, can be easily accessed anywhere, anytime. Business done via wireless or portable devices can be called m commerce. Our mobile phones, smart phones or personal digital assistants acts as a wallet not just for pocket money, but as credit card, coupons and anything to make our finances extremely mobile.

Mobile commerce also known as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and mobile phones, and typically with a wireless connection (Dave, 2011). Mobile