Mobile Industry Analysis

Microsoft is the biggest multinational corporation in the personal computer industry which owned major of the market share (over 90%) in Window Operating System (Windows Phone, 2015). In the year 2010, the Guinness Word Record for being the fastest-selling consumer electronics device ever released had break by the Microsoft. Microsoft also has the greater financial power that Nokia unable to compete. In the year 2008, Microsoft bought over the Symbian and makes the OS as free to use by everybody. It is because it wants to motivate people to create applications on Symbian to compete from Android and IOS. Microsoft also was once a dominant player in personal digital assistant

Worldwide demand for Smartphones was robust as a result of the availability of high-speed wireless networks, mobile access to corporate intranets, and the broad acceptance of e-mail and text messaging for both business and personal communications.  The Smartphone industry was projected to grow from 10 percent of the global mobile market to 30 percent over five years. The growth is clear when considering in 2007 that the US enjoyed a 100% increase in user numbers with a 53% increase worldwide. Sales of units are predicted to be 500 million for 2008 and 2009 globally.

Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore

Technology and its dynamic nature have stretched to significantly impact the mobile marketing industry, leading

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

Apple has a full range of apps, software and products that are linked and support with each other. And Apple has relatively high customer loyalty, which increases due to Apple’s closed ecosystem.

Mobile Development is on its peak and each company desire to take advantages of it! Now more and more companies or organizations choosing mobile programs and websites dedicatedly created for mobile products and wise phones, to achieve their audience through it.

Apple iPhone has lots of strengths, such as brand equity, consumer loyalty, high technologies with unique features, and ease of use, developer support and consistency. Beyond that, having Ste-ve Jobs, as a CEO of the company, "the guy who could literally pull rabbits out of his hat" (Roger Kay), added a tag of innovation onto the aforementioned list.

The mobile phone industry, like the Internet, is one of the fastest and ever developing industries. Since 1994, the production of cell phones has increased from 24 million to 182 million in wireless phone. The market of cell phones in the United States is constantly increasing and the 162 million users will increase in the next few years. . This tremendous increase is due to the current and ongoing development of technology and innovation in perfecting the cell phone. Throughout the history of the mobile phone industries collaborate with each other in order to stay successful in this fast changing field.

In 2014, there were countless articles about mobile exceeding PC traffic for the first time in history. Google announced #mobilegeddon early this year, saying, “It’s the year of the mobile”. It’s almost laughable to think that someday this was news. Especially, as it’s estimated that by 2017, 85% of the world will have access to 3G (Ericsson, 2015). If this is a glimpse into the future, then businesses require a mobile strategy.

Mobile phones have become most interactive communications tools available. They are now a necessity in the lives of anyone in this century. There are more than five billion mobile phone users globally, which represents over seventy percent of the world population. This is a very large market for any firm to promote its products and services.

Therefore, same as to the tablet environment, the smartphone OS is projected to remain fragmented and consists of four dominant platforms such as Android, Microsoft, iOS and RIM. However, as per current scenario three platforms which have the strong potential might be able to significantly change in the market over the next 12-18 months for instance Samsung’s OS Bada, Microsoft’s Window’s Phone, and Blackberry.

Today’s mobile computing consists of an ever growing number of devices and it seems like a new type of device comes out every few years or so. One of the great advantages mobile computing has been able to enjoy is playing off the existing technologies. Without advancement in computer field the mobile world would not exist like it dose.

Technology has brought us into significant level of interface computing life. Mobile phone is one of the classic examples to prove that member of society has been influenced by the advance of high technology. Generally, people are demanding extensive technology within the mobile phone in term of the operating system which the manufacturers offer. Handset users are seeking for the software which provide them with most simplified use but yet still high-tech. In 2001, Microsoft made a move by producing Windows CE Pocket PC OS which

The mobile phone industry is a very innovative segment within the ICT sector and the smartphone is becoming the standard configuration among the different types of mobile devices which is face and Serving the nationals in the world, where people could easily to buy one as the price between $20 and $1000 in any phone stores nowadays.