Mobile Market in Bangladesh

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).

Cluster 4 has the highest variable for mobile-telephone cellular subscriptions. Due to the challenging geographical location of Indonesia, its internet users require an easy access to the internet- which mobile cellular internet connection provides. The figures of mobile subscription outweigh Indonesia's entire population which means each mobile user owns an average of two sim cards. In effect, smartphones are the rising main internet media that strongly contributes highly to the increase of mobile data

In 1995 mobile phone has introduced to Bangladeshi people. The first mobile service provider company was Citycell.

With 6.6 billion connected mobile phones (against 4 billion toothbrushes) dragging in global profits of $1.5 trillion last year, the mobile phone business is growing at an implausible pace and does not seem to slow down. (Bingemann, 2016) Australian Communications and Media Authority are the two main regulators in regulating this industry. Mobile phone trend has grown rapidly fast in recent years, especially when big brands like Apple, Samsung brought out new product, telecom provider often bundle the data plans with the phone and sell to the customers. In Australia, there are three major telecom company, they are Telstra, Optus and Vodafone. Telstra has been a leader in this game since the very beginning and is continues to dominate the overall

The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had

. Mobile services not only offer a new, convenient channel for existing customers of banks, the technology will also provide access to 3 Bnstrong global unbanked population

In many developing countries it's common for a person to have a mobile phone but not a bank account. In fact, more than 1 billion people fit this description, and the number is only likely to increase. To that end, many companies are considering how to give residents access to banking services via their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of mobile banking.

In the second quarter of 2007, Motorola had shipped 35.5 million mobile handsets whereby Nokia shipped 100.8 million handsets. Nokia emerged as a leader in the global mobile phone industry, holding a market share of 38.0 percent, by the 2nd quarter of 2007.

Let me begin by saying that the advent of mobile phones has been one of the unique features of modern day information technology (IT) technologies. It has been so, for all sections of the people all over the world, particularly those of the business community, traders both big and small. It has given a new dimension to personal communication helping people to be in touch with one another during times of sickness in the family or an emerging crisis. Here in Bangladesh there are yet other specific uses of mobile phones, like monitoring and getting in touch to know the whereabouts of one's near and dear ones during riots and road blocks, vandalism on the streets including the unprecedented traffic jams. Besides, mobile phones also come handy

Bangladesh has got a population of around 150 million (2011) with a life expectancy at birth of around 63 years, and an adult literacy rate of 47.5%. The recent Human Development

Bangladesh is famous for providing cheap labor which comes due to high rate unemployment. But, high unemployment is not caused by unskilled labors alone. Infact every year over 6000 IT graduates come out of the respected universities in Bangladesh, and an astounding number of 6 lacs BBA graduates. This gives us an overview of the emerging workforce who has the potential to facilitate the Telecom industry of Bangladesh. Out of all the annual IT graduates, a large portion of them passes global IT vendor certification from Microsoft, Cisco, Oracle, etc.

The scale at which Mobile banking has the potential to grow can be gauged by looking at the pace users are getting mobile in these big Asian economies. The explosion as most analysts say, is yet to come as India has about one of the biggest untapped markets, China and South Korea all three of these countries have seen gradual roll-out of mobile banking services, the most aggressive being Korea which is now witnessing the roll-out of some of the most advanced services like using mobile phones to pay bills in shops and restaurants.