Mobile Marketing

As of right now, the Location setting can be easily switched on or off with a single swipe on both, Apple and Android (xxxx). By implementing more steps to “enable” the Location setting on one’s phone, users are more likely to dig deeper into the matter. For instance, rather than having the setting be activated by a swipe, a warning message, along with prompts such as, “Do you understand the risks of enabling this setting?” “If yes, Proceed, if not Cancel” after which a final prompt suggesting to users, “Are you sure? Yes or No” should be placed when enabling this setting. Although this process may seem tedious to users, it is a safety measure that is currently not in place. Research has also shown that some location based content posted online has been geo-marked accidentally versus on purpose and this solution seeks to eliminate those types of accidents (xxxx). Furthermore, location settings on both Apple and Android phones do not provide descriptions of what this feature actually enables (xxxx). In other words, users are uninformed about the GPS capabilities that they enable. By including a one or two sentence description below the Location setting, users can briefly educate themselves on what this feature strives to do. Ultimately, the prevention of geotagging consequences come down to individual safety

As technology is advancing in this digital age so is the need to protected people’s privacy and to keep their personal information confidential. As Michael McFarland, of the Markkula Center for Applied Ethics noted “Reverence for the human person as an end in itself and as an autonomous being requires respect for personal privacy. To lose control of one 's personal information is in some measure to lose control of one 's life and one 's dignity. Therefore, even if privacy is not in itself a fundamental right, it is necessary to protect other fundamental rights” (Michael McFarland, 2012). It is in the light of this that the ethical dilemma of whether smartphone manufacturer has the right to track their customer location is the focus of this paper. People’s personal and sensitive information such as medical records, court records, financial records and geolocation information should be protected and held confidential. Today manufacturer of smartphone embedded beacon in their device which transmits their customer location. The location data collected are notably used as part of providing services or for contextual advertising (Electronic Frontier Foundation, 2016).

Nowadays, phones have been glued to our hands. But how many people would be attracted to their phones if they know they are being tracked? Over the recent years as technology began to grow phones has been a big success. People are making calls, sending text messages, accessing the Internet , and sharing personal data.It doesn't matter whether your phone is a smartphone or whether you use it to make calls; as long as your phone is turned on, it registers its location with cell phone networks several times a minute, and all U.S. cell phone companies hold on to that data, some of them for years.

Over the last four decades, mobile devices have become the trademark of our society.cell phones and other mobile devices have inundated our society At any given time; we can see drivers talking or texting in a moving vehicle. According to Brenner (2013), 87% of American adults and 78% of teenagers own a cell phone. The scary part is that almost two-thirds of

Today, we can send information all over the world instantly; however movement and activities can be tracked through computers and cell phones. With new and improved technology, it can improve lives, increase public safety, build wealth and promote efficiencies in how we use scarce resources. Researchers,

In today’s society, the use of mobile devices has taken over our lives in every way possible.

A holiday season is the perfect time to ramp up your mobile marketing campaigns. It's a festive time full of food, fun and making memories, not to mention all that holiday shopping. But coming up with new and innovative ways to grab a holiday shoppers attention is a whole other ballgame. Therefore, you and your team are going to have to get creative and start thinking outside-of-the-box, if you want your campaigns to stand out from the crowd. You have to make your campaigns fun and exciting and something that makes your audience want to engage and participate with whatever it is you're doing. Here are seven ways you can use to ignite your mobile marketing campaigns this holiday season.

Today’s technology-based society is plagued with an over abundance of mobile devices. These devices now control our homes, our transportation, and our

Whenever we sit in the subway, eat in the restaurants, work in the offices, or study in the classrooms, it seems that we can always see people play around their cell phones. Cell phone is used extraordinary frequently and widely and takes an important role in people’s daily life. The crowd use cell phones to do a bunch of things, such as calling, texting, searching the Internet, taking photos, using GPSs to get directions and so on. Individuals have large demand for those cell phone’s utilities. However, the enormous demand will also bring notable privacy threat to the public. There is a contradiction between cell phone users’ demands and privacy threats as well as the necessity for those users to learn to how to balance the two things.

Katz (Katz, 2008) argues that location sharing implies tracking and content monitoring and therefore involves personal privacy. In Pokemon Go, they once collected their data from accessing Google account that fully accessed more than basic profile data (Brandom, 2016). Applications like Pokémon Go, allows the sharing of the user’s private information to Google, are expected to handle that information carefully and explicitly inform the users how it is being used when they sign up for terms and conditions. Researchers from commerce often point to its ubiquity and convenience as the primary sources of subscriber value (Anckar and D’Incau, 2002) like Metcalfe`s law, which the value of telecommunication technology increases as the number of viewers increase. Moreover, people can share their Pokémon or location via social media, revealing their private information and where they are. It has four types that company like Niantic, Inc. collects: location privacy, electronic communication privacy, individual information privacy, and public place privacy (Samuelson, 2008). Google lets Pokémon Go on accessing Gmail so that they could track their information of what location the users mostly go, who you are so that they can begin tracking your history and everything that they have done because they have all that information on their servers, and through the micro-transaction, they figure out what items they mostly

When discovering the facts behind tracking it becomes understandable why an individual may disagree with the capability of the goverment knowing your every move by installing softwares in popular handheld devices. Many people disagree with the actions of these particular softwares and tracking systems, due to the fact that this is an invasion of our privacy and also violates our constitutional rights as a civilization. Although it is easier for an individual to see the negatives of these programs they can also become beneficial in our everyday lives and in serious circumstances. The article touches on two broad catergories of tracking, behavioral tracking and locational tracking. Both forms of tracking have major benefits as well and have

3.8 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans (M2)

Location-based tracking is becoming more and more common due to the ever changing technological advances in the world today. Gone are the days where no one knew your location unless they were physically with you. Today, location-based tracking seems like the new trend in society with companies such as Foursquare and EchoEcho. Some wonder what makes a person use services like this to share with the world. That question may never be answered, but what is known is that some individuals use it to share their favorite restaurant, bar, and hangout locations while others use it to pinpoint the location of their children.

Under the new mobiles customer 's needs where companies develop new sophisticated models that pressure the society to acquire the new tendency. E-Cube designed a modular smartphone with a free platform, open hardware and accessible price. This innovative technology allows personalized the equipment according to each customer necessities based on the endoskeleton frames which can be replaced easily like increase battery capacity, camera or speakers. Besides, it reduces electronic wasting derivate from exchanging blocks to increase features or reuse blocks. This company has shown concern about environment and production with social responsibility and eco-friendly process.

Abstract : Growth of android applications is Rapidly increases and which has a great impact on our life. In some company, office cell phones are provided to employee. Employee do lots of activities which are unknown to manager and it may affect in degrade the growth of company. "Employee Monitoring System using Android Smartphone" is an android application for log the data on the server automatically. This application is helpful for the managers to track their Employees office cell phone activities. This application is use to maintained transparency between manager and employee. It create and maintained logs of call and message, Browsing history, Data usage, Location. And generate report of employee on server. It also send alert message to manager 's phone if employee goes outside the campus. The Global Positioning System is used to trace location of employee. By using this system, the organisation can avoid the unnecessary activities done by the employee. The aim of this "Employee monitoring system using android smartphone" is, to monitor activities of their Employee 's office cell phone and also improve the organizational growth of