One new technology that has had an effect on people’s lives is the Apple Watch because you can contact friends and family and know all the news from the top of your wrist.
• Establish the product’s price. The Watch Phone was launched in Europe for US$1,290.00 with a mandatory signing of a 12- to 24-month carrier contract. LG successfully re-branded its position as a higher-end manufacturer for home electronics. This would permit the product to be priced as high as or higher than the Apple iPhone’s introduction in to Canada. The cost to purchase the BlackBerry Tour is CAD$700 and Verizon’s 2-year contract reduces this to CAD$200. The Apple iPhone launched with a price of CAD$223.00 based on a mandatory 3 year contract with Rogers/Fido, and no outright purchase option. The LG Watch Phone will be launched with a skimming strategy enhancing it as a quality item, garnering exclusivity and prestige.
The Social Construction of Technology (or SCOT) is a new research tradition rooted in the sociology of technology. SCOT provides a multi-directional model based on the property of interpretative flexibility, and emphasizes on social influences on the technology design and development. This paper will apply SCOT principles to explore the development of cell phone, define the development of cell phone into three different stages historically, and analyze the interpretative flexibility of the cell phone accordingly in the three different stages. Based on SCOT theory, this paper will discuss how the original huge cell phones are shaped and developed by social influences to the smartphones in today’s life.
“Samsung is one of the leading brand names founded in Korea in 1969. It is the global leader in telecommunications, digital media technologies and semiconductors. In the present proposal we have selected Samsung brand in comparison to Apple Smartphone’s. With the advancement and passage of time it has gained significant position in market and has become a strong brand even more profitable than highest revenue brand Apple.”
The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such
Wrist Wearables are a fairly new market segment and they are mostly only marketed to a niche audience. With less than half the U.S. population with any knowledge of the existence of smart wearables and half of that population even considering buying one, the marketability for this technology appears slim. Although, the potential for brand awareness, along with customer loyalty, is huge and a beneficial opportunity for any company to get their hands on.
The ability to answer phone calls, get directions and check ones heart rate all from a small device on ones wrist was inconceivable. Apple has made this a reality with the Apple Watch.
They continue to talk on about how these wearables aren’t that practical and they won’t become popular any time soon. They say that people don’t want to wear these devices that they are ugly and that people who wear these devices aren’t necessarily the best people. “The Apple watch is the first to overcome the resistance” (Grossman, Vella). The Apple Watch has many features and apps already out and ready to be used. The whole thing is “intoxicating and also a bit disconcerting to have this much functionality perching on your wrist” (Grossman, Vella). They say that the pace that Apple moves products at is unnerving and there are unintended consequences. It gives the owner a vast source of access and information. The cheapest model of the new Apple WAtch is going for $349, and it already has loads of apps to use. It comes with abilities that make it even more useful, but, at the same time, invasive. The thing that Apple focuses on, and does a great job at doing, is the sleek and less showy design. The curved screen and small design makes it able
The complete campaign of wearable is a bit over overestimated. We all came across the project of goggle glass which was eventually shutdown due to the unsustainable product idea. I believe that in the current scenario, the product might get some boost in its sales due to the brand name of Apple,
Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.
Last spring I received my first smart phone. I was not thrilled but I have grown to like it. I no longer have to print off maps to get to my location, I can ask siri instead, and many other useful applications. For me, phones are still tools and I
The launch of the Apple Watch fits a similar mold. The concept of the “smartwatch” had existed long before Apple introduced it, from the very early forays of wearable manufacturers Fitbit and Pebble, to later Android Wear products like the Samsung Gear and the Motorola 360.
Furthermore, Fitbit sales are going down since the second launch of the Apple smartwatch. Consequently, many Fitbit consumers started to purchase them. Some liked the Apple smartwatch, some went back to using Fitbit again and some decided not to buy the Apple smartwatch, because of its price and instead went with Fitbit. As a result, Fitbit manager should plan for a brand trial and retrial for those people who switched to Apple