Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue 7. Critical Risk Factors
Valley…show more content… He has defined fitness in a meaningful, measurable way; increased work capacity across broad time and modal domains. CrossFit itself is defined as that which optimizes fitness through constantly varied functional movements performed at relatively high intensity. CrossFit is also the community that arises when people do these workouts together. In fact, the communal aspect of CrossFit is a key component of why it’s so effective.
Today, CrossFit provides accredited training seminars throughout the world. They publish several websites providing extensive free content including workouts, training and support for becoming fit, as well as a growing Journal of extended instruction. They have a worldwide network of more than 5,500 affiliated gyms and more than 35,000 accredited CrossFit Level 1 trainers. They have also created the Sport of Fitness, known as the CrossFit Games, where we crown the Fittest Man and Woman on Earth. Financial information:
Valley CrossFit will be providing a group training service with future plans to expand into merchandising and supplement sales. Initial start-up costs will include $1000 to become CrossFit Level 1 Certified or a ‘coach’ and a $3000 affiliation fee. This will give Valley CrossFit access to the CrossFit name and brand for marketing purposes. Once approved, I will then have to create a website that is approved by CrossFit headquarters. The other major