Mockery Of Apple Technology

Satisfactory Essays
. Jonze reflects a world where technology has advanced not too far off from the recent advancements of Apple Technology. It is both a mockery and a study of how this effects our culture and society we live in today. Jonze in his interview by the guardian states that in LA, everything is becoming easier and more convenient. The sophisticated technology paired with the scenic city of LA, creates a utopia for Theodore; however, the same technology that brings so much connection can make you become more lonely.
2. Scenes contrast between Theodore amongst crowds and empty spaces. This exposes his loneliness in all contexts. In crowds, he and everyone else mumbles in to their technology systems and nobody speaks to each other. This reflects the
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The ‘Element Software’ Advert- Theodore walks in to a room where a small crowd of people are infatuated with a big screen playing a commercial. He joins to watch them. “we ask you a simple question: who are you? What can you be? Where are you going? What’s out there? What are the possibilities” “An intuitive entity that listens to you, understand you and knows you. It’s not just an operating system. It’s a consciousness.”
4. OS 1- Mockery of Apple’s ‘OS’
The setup is robotic, asking intimate questions and expecting simple answers. However, it is intelligent enough to interpret Theodore’s complex answers, which is humorous to the audience who anthropormothise technology all the time. For example, Siri.
How would you describe your relationship with your mother? - common question asked by therapists. Audiences would find this humorous, especially audience members from L.A. where it is stereotypical for them to have to a therapist. Theodore’s answers emphasise the humour. The setup voice interrupts him mid sentence and the set up is complete.
Dolly zoom on computer screen creates the feeling of something exciting about to happen.
Scarlett Johansson as the voice of Samantha is important and it is a sexy and seductive voice to
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