Model Answer to Question of Drug Use Adv

“Just Say No!” A statement that takes us deep into yet another decade in the history of the United States which was excited by controversies, social issues, and drug abuse. The topic of this statement is fueled by the growing abuse of cocaine in the mid 1980s. I shall discuss the effects of the crack cocaine epidemic of the mid 1980s from a cultural and social stand point because on that decade this country moved to the rhythms and the pace of this uncanny drug. Cocaine took its told on American society by in the 1980s; it ravaged with every social group, race, class, etc. It reigned over the United States without any prejudices. Crack cocaine was the way into urban society, because of its affordability in contrast to the powdered

For each of the three advertisements, the Center for Disease Control (CDC) uses different methods of displaying the intended message to their audience. In targeting a specific audience, they can hone in on what the audience can relate to and agree with, and create a message and way of displaying that message accordingly.

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

The first advertising technique Schor examines is the idea of street-culture and the cool edginess inherent within. Street life, particularly in this article, describes the culture present in inner cities and is a lifestyle most commonly associated with poor blacks. Advertisers use the image of a hardened neighborhood affected by violence, drugs, and criminality to sell the cool feeling of faux danger to the middle class. Rap stars and athletes are often used to make products seem cool and “street”. While these people may have had past connections to true street life, they are now wealthy enough to live luxurious lifestyles,

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

This is written as if not a call to action, then a call to galvanize. The purposes of this report is to enable readers to through empirical and contextual description see the war on drugs for what is really is: a public relations ploy whose end results are not fighting drugs, but

The Partnership for Drug-Free Kids’ campaign for The Meth Project- Meth: Not Even Once “was founded in 2005 by the Thomas and Stacey Siebel Foundation, in response to the growing Meth epidemic in the U.S. Today, the Meth Project is a program of the national nonprofit organization The Partnership for Drug-Free Kids. The Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign, community action programs, and an in-school lesson all designed to communicate the risks of Meth use” (http://www.methproject.org/about).

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

Studies of school-based prevention programs in the 1970s showed that students who knew more about drugs and their effects were least likely to use those drugs.

While in some extremes this may be true, it is not the usual result, the United States pharmaceutical companies reassure the public frequently that their drugs are good for us. Many intelligent and successful people have used drugs, including our last three presidents. Another reason this argument “feels” insincere is that many things can change a person forever, for better or worse. Most people are never the same after earning a Doctorate degree either, change or a new perspective is not necessarily or automatically a bad thing. Later, newer programs such as Partnership for a Drug-Free America (PDFA) and DARE (Drug Abuse Resistance Education) greatly toned down the scare tactic used by the earlier programs. By overstating the dangers of drug use and frequent negative advertising, the campaigns did not have a lasting effect. A follow-up study published in 1998 of the effects of DARE interventions performed in 1987 concluded, “The results show that DARE had no statistically significant effect on the variety of illicit drugs used.” The campaign was not having a lasting impact, propaganda is a

Our group took the role of being a rhetor and used our knowledge of effective advertisements and rhetorical devices to effectively fulfill our purpose: to convince the audience to buy the product that we were displaying. This product was called Tase-let, which was a mix of a stylish anklet and a taser for self protection. Our intended audience was the general public, more specifically, people that felt they were defenseless or worried of running into a situation where they would become defenseless. This campaign consisted of five different advertisements which were put on different mediums. There were three picture advertisements that were meant to be put on Facebook, Magazines, and Billboards. There was also a video advertisement and a text-heavy radio

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

The researchers used two existing antidrug commercials to compare with their four commercials. They tested the prevention strategy separate from the