Modern Day Nike Research Paper

Nike NIKE (NI-KEY) is a winged goddess of victory according to Greek mythology. She is said to sit at the side of Zeus. The twentieth century Nike footwear lifts athletes to new achievements. The ‘swoosh’ resembles the winged goddess who was an inspiration to warriors since the beginning of time. Phil knight had two influential people that inspired him to create Nike.

Nike tells a story because they inspire and motivate all kinds of athletes to get up, get moving, and accomplish their goals. Nike tells their story through advertising, which is based off of an old age tale where a hero is pitted against a great foe, and after a great struggle, emerges triumphant. The hero represents an athlete struggling to accomplish their goal, and when they do, they become victorious. Nike stands out because of their logo, products, catch phrase, and their sustainable business practices. Nike’s customizable shoe feature, Nike ID, and their sustainable business practice where they transform old shoes into materials is what makes Nike stand out. Not to mention, their iconic swoosh logo and their famous “Just do it” catchphrase

Nike- Nike was the Greek goddess of victory. Her parents are Pallas and Styx and she has wings. The founder of Nike chose this name because he planned for everyone that wore his brand of clothing to be victorious and successful.

Nike uses emotional context to appeal to a sports player mind. “Just do it”, Nike’s slogan, is encouraging athletics across the world to go on the field or gym and give it their all. Without seeing or directly experiencing the product, they convey a feeling to the audience to experience what it would be like to use their products. The main purpose of the Nike website is to adapt their audience to this ultra world of sports. Nike gives you the ability to do anything. Nike is a creditable source for quality sport clothing. They have contracts with Professional teams. When addressing counter arguments Nike has made it known to the world that they product the best athletic wear. Since being around from the 1960s Nike have been beating other competitive companies, such as Reebok, Adidas, and Under Armor. Stated by Hoover’s, Nike has 8 billion more total revenue then Adidas. They have been number one in their market for years. They challenge they best competitors, on Nike home page website they have the Jordan Jumpman label. Jordan is he greatest basketball player. With Jordan being with Nike there is no way none for the basketball audience to use a different brand then Nike.

Picture the Greek goddess Nike brave, muscular, and radiant. Who would have thought in a million years that one of the biggest brands in the world that sells footballs to underwear would be named after a Greek goddess? Greek Mythology has influenced our culture through company names, astronomy, and amazingly enough our government. One thing that all of these topics have in common is that over the thousands of years their meaning hasn’t changed.

The active wear brand Nike comes from the ancient Greece Goddess of victory Nike (“How Has Greek Mythology Influenced the Modern Society?”) Ancient Greece and modern day has been largely influenced by Gods and Goddesses of ancient Greece. Every God had different roles to play in. There was a sun God, a Goddess of war, Goddess of love etc(“Ancient Greece - Gods and Goddesses”). Their roles as Gods and Goddesses in Ancient Greece have been very influential in daily life They have influenced vocabulary words, morals, brands, movies, and symbols. (“How Has Greek Mythology Influenced the Modern Society”).

The Goddess of Victory or Nike with wings like an angel and riding a chariot. This amazing Goddess gave winners of major battles and sports competitions wealth. If you ever meet Nike, you should not say, Hey, isn’t that a kind of sports shoe? unless you want to lose every competition for the rest of your life. The goddess does not find it amusing to be confused with footwear.

Nike is the English version of the name of the Greek goddess Nike, which, according to legend, helped the Greeks to win on the battlefield. The American company Nike has transferred this meaning to their products - shoes, which help to achieve great sporting achievements. History of the brand had started with a search for the founders of the niche of sports footwear in the US market, which was free that time. In the early 60-is of Bill Bowerman and Phil Knight founded the company, the initial capital of it was $ 1,000. Phil Knight decided to develop high quality sports shoes in the United States, produced in Asia and sold in the United States. The company originally existed under the name Blue Ribbon Sports, but in 1971

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide. The Swoosh logo at the side of each shoe is intended to represent the wing of the Greek Goddess Nike. The vibrant spirit of this ancient goddess has bridged the gap between

Many brands now days have swept to the world, but fewer of them managed to maintain their position within pop culture in the 20th century. One of these brands was Nike, where in the last few decades Nike has built for it self a shield and became a titan of sporting in the world. Nike has grown to be one of the world’s largest marketers of athletic footwear and apparel. Their products are sold in about 110 countries around the world.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

There are many ways to market your brand and get consumers involved. Nike has taken the initiative to invest in the National Basketball Association by endorsing a surplus of professional basketball athletes. This method of marketing has been going on for many years allowing different brands to advertise themselves through celebrities that people look up to. Having a celebrity as the face of your company engages a broader audience and increases sales. It is illustrated in the graph labeled “NBA Players Brand Endorsement,” the leverage Nike has over its main competitors Adidas and Under Armour.

Most people are familiar with the Nike logo. Most people also know that Nike is a multi-million dollar company that sells name brand shoes worldwide. Millions of pairs of Nike shoes are sold daily, but what people don’t know about Nike shoes is how and where they are made, who makes them, and how Nike spends its money in this process.

It is not a secret that many of the products sold in the United States are made in China. However, it may be a surprise to find out what kinds of conditions the workers producing these various products actually have to deal with. Nike products are produced in China in