Modern Masculinity And Its Impact On Modern Society

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

The first advertisement I found was the “For the Benefit of Mankind”, Under Armour Ad. At first glance we see a very masculine male, with a chiseled body modeling his Under Armour briefs. But, if we take a closer look into the background we see a young, and beautiful woman loosely wrapped in a sexy gown. The setting of the advertisement looks like an expensive bachelor pad. The purpose of this picture is to advertise Under Armour’s new briefs, by making them look appealing to the directed audience. Along with the briefs, women stereotypes are also being advertised. Although the woman isn’t meant to be the main focus of the ad, she is added to show if a man wears these boxers, they can get with a beautiful woman. In the text below the picture the product’s features are being flaunted, but in the picture the only thing being flaunted is the masculinity of the man in the picture. One gender stereotype that is portrayed in this picture is that woman are physically weak. The man in the photo is very muscular and enlarged in the photo. The thin female model is posed in a delicate position in the background of the picture. This shows that she is less important, and just added to highlight the male model’s masculinity. A woman perceived as sexually active might be labeled as a slut while a

Today's media is increasingly pornographic, and the notion that 'sex sells' has infiltrated the advertising of virtually all products and services. Both men and women are sexualized in contemporary media, but the extent to which women are sexualized is far greater that men are. Jean Kilbourne states in her talk, The Dangerous Ways Ads See Women, "There are stereotypes that harm men, of course, but they tend to be less personal, less related to the body." The stereotypes that drive the portrayal of women in the media lead to the repeated objectification, particularly sexual objectification,

Society’s current structure of masculinity is unforgiving in form. It cuts out other forms of masculinity, it physically and mentally demanding, and its ill effects extend far beyond the men it infuses itself in. Yet what would we do if we were given other options for masculinity, ones that allowed for unique blends of attitudes and perceptions? Looking in to the lives of homeless men we can see the forced strategies which create new masculine codes created for the adaption against patriarchal pressures. They are made out of survival need to circumnavigate the painful mental and physical reality that is only made worse by harsh masculine standards. Yet these new masculinities hold out a form of hopefulness for society. They offer up new discussion to what it means to be a man, the potential for change, and what we can expect from changes in male identity over time. Using what we learn from the disadvantaged, we can hope to improve the lives of people, although the process will take time, effort, and careful mediation.

The use of sexualization also reinforces a pattern of gender roles that are currently circulating throughout advertisements. More often than not, women who are used as ploys in ads are seen doing household chores like vacuuming, changing the toilet paper, or making coffee. Females are rarely ever seen in a work place, and definitely not in a powerful position. In fact, the directors of most of these ads place women below or behind the man to show who has the power in actuality. Women are seen as skinny, fragile, and immobile in high heels, while men are strong and powerful. By setting up such a strong binary between the two different groups, it is obvious that the majority of the American society will not be able to fit into these roles, and it leaves a sense of rejection for the average person. This rejection, accepted by the viewers, manifests

In today’s society, masculinity has changed throughout time. Fast forward one hundred years ago, masculinity is defined as being strong and having a good paying job. But as the world is changing so is the representation of manliness. You don’t have to show your dominance over men or women today, but you should support your family nowadays and we have all been brainwashed by the thought of masculinity from our ancestors. As men our reputation is always being valued but now it isn’t so much about our reputation but about caring for one another and especially for our families. Perspective of manhood is also a significant factor in portraying what masculinity is in the eyes of other people. Masculinity has been shown through money, appearance, and providing protection for your family members but as we shift into the modern world, masculinity is not seen as displaying the most discipline but caring for one another by taking out some of your time to help one another. Throughout the paper, I will be writing about my interviews from a broad spectrum of ages from one of my younger sisters to my dad with not friends not at Seb’s in between so I can get what it really means to be a man from all ages.

Americans understanding about getting involved in physical activity has been evolving since the idea of sport first entered the culture. At first a sport was nothing more than a way to prove yourself to others and to show masculinity. These changes were brought to fruition through more knowledge. When Americans first realized that physical health was of importance, it was what started to make sure that everyone was getting active in some way. These changes happened first for males. It was, for a long time, still considered inappropriate for a female to in peak physical condition. Because it took so long for anyone to believe that the same resources that men were given to stay physically active should be given to women to, women are still not given the same opportunities at any level of sport in America today.

This transformation exhibits how society changed in its perspective on physical appearance. This marked the beginning of men’s desire for what women had been calling the “perfect” body. Before World War II, money was not lavishly spent on the perfection of the body (Luciano 11). After the return of the soldiers, men had more money as women retained their postwar jobs. With women making substantially larger paychecks, men had the ability to spend more time and money to make themselves look like the models displayed in the media. With the new advertisements by Calvin Klein, such as the Mark Wahlberg, also known as Marky Mark, steamy ads for men’s briefs, the appearance of male bodies has intensified (Luciano 112). More and more men, now with the monetary means of looking good, are trying to achieve perfection with their bodies. They want to have the same bodies as those shown in the advertisements and, at times, will not stop until they have reached that goal (Grogan 95).

Throughout Kilbourne’s documentary, men were mentioned in a position as they don’t live in a world where their bodies are constantly being criticized and judged by others. Something I found interesting in the ads that Jean’s presented in her sideshow of women, most girls in the advertisements were pictured with their hands over their mouths. And their body language would reflect a vulnerable state while the men in the ads stood with a different demeanor. Something that has dramatically changed over the years is the increasing of ads with men looking bigger and much more powerful than women.

Regardless of my lack of adequate educational opportunities during my childhood, as I progressed throughout my higher academic courses over the past years, I have learned that I have always been treated differently due to my sexual orientation. In other words, as a heterosexual Christiane male in the American community; I have always being treated with honor simply because I supposedly fit the acceptable identity of a male standard within the Liberian and American community. For example, as a straight man in the American and Liberian community, I have the freedom to use any restroom and I have the opportunity to walk around my community without fearing for my safety as compared to a LGBT person. Unfortunately, members of LGBT label do not get

There is a masculinity crisis in America that has been escalating, since society has gravitated to the auspice of anti-marriage and single parenthood. The nuclear family is the root of a successful society. In a traditional nuclear family, family structure plays a vital role in the healthy developmental stages from birth through adolescence; otherwise, the child cannot adjust due to lack of social conventions. There are numerous factors that contribute to the threat of masculinity in our society; namely, families headed by single mothers, the media metrosexualizing males, and absence of God.

To read Babio without recognizing the gender politics at work in the play would disregard much of how the play itself creates meaning. So much of the play’s plot and character dynamics are related to the way gender functions in this play. One major theme of Babio is the idea of masculinity and how masculinity is defined. Through the portrayal of Babio as an effeminate character, Babio is able to define masculinity through absences in Babio’s Character. Consequently, Babio makes the additional point that lovesickness is not an intrinsic aspect of medieval masculinity, despite the fact that love sickness is often attributed to men.

As Ehrmann states in the opening scene, “If you're going to be a man in this world, you better learn how to dominate and control people and circumstances.” This quote summarizes the never-ending goal men must meet in our society. This goal, of maintaining masculinity, has lead to the violence, depression, and confusion among males. In the film, they examine the cause and effect of male gender-policing in our society. Through personal anecdotes and expert testimony, the film sheds light on the painful cost of masculinity in America.

In “Beauty (Re) Discovers the Male Body” by Susan Bordo, Bordo writes an analysis on the male body in advertising. Bordo discusses how in the society of advertising and fashion the male body isn’t really seen as a symbol of arousal compared to the female body. She continues saying how the naked or half-naked female body is seen as “an object of mainstream consumption” (p.299), while the male boy is just beginning to be a “commercial representation” (p.299) object. She also talks about how the percentage of people viewing these pictures with half-naked males mainly only increased in the male percentage of viewers instead of the females. Bordo continues by adding how women feel the need

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.