Modern Public Relations Of Western Ideology

2448 Words10 Pages
War Games Globalized Public Relations of Western Ideology The world has almost forgotten. Forgotten the way things used to be. We’ve chosen to forget the ideologies of the world that existed before the bombs, the wars, and the dark nights. “History is but a myth that mankind has decided as fact (Assume 2006). After the Great Wars, America wrote the world’s history, and later with the fall of Communism, capitalism under the guise of freedom and democracy became the world ideology (Steger, 2009). It’s goal, globalization, and spreading the ideology around the world. As with any ideology, there are those who may choose to oppose it, to challenge it, and therefore, it should come as no surprise that International Public Relations was created by western powers to combat dissent to the Western Narrative. Utilising Herman’s and Chomsky’s Propaganda Model we can layout the framework for why public relations is inherently westernised, and that media is embedded into the markets system as a result of capitalism dominance (Herman 2003). One could argue that public relations are talents which the human species are innately born with, and that this gift has existed since we first crawled out from the cave. However, our self-awareness of these abilities and our choice to study and refine them into a skilled trade began just after the First World War with the father of Public Relations, Basil Clarke. Clarke whose background was in journalism, eventually joined the British
Get Access