Molson Company Analysis

3031 Words13 Pages
Molson Coors Brewing Company | Operations Management | | Busi 2002 | Due Date: October 3, 2012 | | Table of Contents Introduction 2 Overview of Company 2 Background of Molson Coors Brewing Company 2 Molson Coors Brewing Company Vision Statement and Values 4 Operational Analysis 4 Quality Management 4 Product Design 5 Location 6 Supply Chain Management 6 SWOT Analysis 7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Porters Five Forces 12 Product Life Cycle 13 Cold Activated Bottles and Cans 13 Widemouth Bottles 14 References 15 Introduction Molson Coors Brewing Company is one of the leading manufacturers in the Brewing Industry. They have been in business for over 350 years…show more content…
With chemical analysis, they can measure the purity of the water used, starch content of the grain, hop bitterness, yeast quality, attenuation and many other details. Not only do they monitor the quality of the beer itself, they examine the packaging, and ensure stock rotation to always have the freshest quality products available to the consumer. Under the supervision of the brew masters, highly trained employees conduct and analysis these tests at the various points of the process. Molson Coors tracks and reports a monthly Quality Index, which cover 58 metrics, including; brewing, packaging, product compliance, quality assurance, food safety and flavour quality. Product Design Molson Coors is all about innovation and making the customer happy. The company encourages its staff to come up with new ways to make the customer experience more enjoyable, and comfortable. This could include anything from the beer formula itself to the packaging, ways to improve the process in which the beer is made to ways to protect the environment. Molson colours their bottles brown or green to protect the beer from light, this prevents beer from becoming ‘light-struck’. Molson Coors President and CEO, Peter Swimburn consults with his executive team, of seven other Presidents and CEO from the other divisions of Molson Coors, on partnerships with other beer manufacturers. They decide on the terms and conditions on these partnerships. They

More about Molson Company Analysis

Open Document