Moms Demand Action : Advertisement Analysis

Accompanying this ad is a photo of a small male child in a seated position with his hands over his eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad is attempting to gain a greater emotional response from the audience. The background of a brighter white light shining down symbolizes the need to shed light on the situation. The child seating on a landing on the stairwell could signal to the audience that we have reached a tipping point and need to act to improve the situation and not fall further down the steps.

In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this

The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as

“Shooting massacres” in school settings, a new phenomenon within the past 50 years, are extremely rare events. Over 23 years, 1990-2012, 215 fatal school shooting incidents resulted in 363 deaths, equivalent to 0.12% of national firearm homicides during that time period …… Among these, just three shooting rampages – Columbine High School, Virginia Tech University, and Sandy Hook Elementary School – accounted for 72 (53.3%) of these 135 deaths. The frequency of random/ rampage shooting incidents in schools has remained within the narrow range of 0 to 3 episodes per year.” (Shultz, et al., 2013, p. 84)

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

The occurence of the Sandy Hook Elementary School shooting of December 14, 2012, in Newtown, Connecticut. The gunman, was 20-year-old Adam Lana, who first shot and killed his mother at their Newtown home. He then drove to Sandy Hook Elementary School where he fatally shot 20 children and 6 adult staff members. As first responders arrived, Lana committed suicide by shooting himself in the head. The shooting began at approximately 9:30 a.m. Sandy Hook was the deadliest mass shooting at a high school or grade school in U.S. history and the second-deadliest mass shooting by a single person in U.S. history, after the 2007 Virginia Tech massacre. This shooting yet again assured the nation that gun violence is still as big of a problem as it was back in the late 90’s when 27 teenagers got killed in another mass killing in Columbine, Colorado. We as a nation must stand up and oppose mass murdering because these actions are not only unjust but inhuman as well.  The increase in gun violence can be decreased by, identifying the regions in the country where the most gun violence occurs and restricting their access to limiting or monitoring the availability of guns and ammunition.

In an advertisement presented by “Moms Demand Action for Gun Sense in America” two little girls are sitting down on the floor in the middle of a library. One is holding a rifle and the other is holding a copy of “The Little Red Ridding Hood”, with a caption reading, “One child is holding something thats been banned in America to protect them”. Their intended audience is

The ad itself appears to be in a military instructional setting. The viewer’s eye is immediately drawn to the central focus of the document; a strong, physically fit African American woman in a combat stance, facilitating the techniques of martial arts.

Since 1982, at least sixty-two mass shootings have occurred, thirty-two of them since 2006. (Aronsen). Jared Loughner was sentenced to life in prison after shooting nineteen people in January of 2011. Last July, fifty-eight people were shot and twelve killed while watching the new Batman movie in a theater in Colorado. In December, twenty-six people were murdered, including twenty first-graders, in a Connecticut elementary school (Follman). The issue of gun violence only becomes relevant after a horrific event such as these, then fades from public concern after about two weeks. The number of injuries and murders using guns in the United States is a large number, which can hopefully be

14, 2012. 20 lives were taken away between the ages 6-7 including 6 staff members by 20-year old Adam Lanza ( David Morgan). The Sandy Hook Elementary shooting was one of the worst shootings in U.S. history that prompted the controversial debate over gun control and whether there should be safer regulations on guns. Similarly, six years after the tragic shooting of the Sandy Hook, The Parkland, FL sought the same experience of an active shooter Nicholas Cruz 19-year old, contributing to the lost of 17 lives. Marjory Stoneman Douglas High School students took action by protesting the rights to a stricter gun legislation that should have been enacted to protect the lives of students all around and stop the massive school shootings by letting the hands of the mentally disabled gain access to destructive weapons and cause fatal consequences at the end (“How Many More School Shootings”). Therefore, due to the series of school shootings gun laws should be

Assault weapons have proven to be fatal for children as demonstrated during the Sandy Hook Shootings. The Sandy Hook Shooting is what ignited the construction of the ads. The tragedy that the shootings caused, demonstrate just how lethal assault weapons are for children. Moreover, the official name of the organization Moms Demand Action for Gun Sense in America is listed on the advertisement is a sign of credibility. The mention of the group indicates that the campaign is indeed a reliable organization. An active website is also dedicated to the campaign that informs the audience more about the organizations progress and aims. Moms Demand action demonstrate ethos effectively by providing its audience with tangible scenarios on the dangers of Assault

The Sandy Hook Elementary School shooting which occurred on December 14, 2012, in Newtown, Connecticut is an atrocity that rattled the entire nation. 20-year-old Adam Lanza fatally shot 20 children and six adult staff members with a gun that he obtained because his mother did not lock it up properly. Adam Lanza, without a doubt, is/was a sick and evil human being that preyed on young, helpless children. Their school was a gun free zone and those teachers and young students were defenseless. No other person in the school was armed besides Adam Lanza (CNN.com). Another awful and tragic mass shooting occurred on July 20, 2012, injuring 70 and killing 12 people. The murderer, James Eagan Holmes, had many options to

On December 14, 2012, in Newtown, Connecticut, twenty-year-old Adam Lanza (just barely out of his teens) shot and killed six adults and twenty children at Sandy Hook Elementary School after murdering his own mother at home. He then turned the gun on himself bringing the morning’s fatalities to twenty-eight. As horrible as this crime was, it is only one in a growing number of similar shootings in other schools across our country. Two of the worst examples occurred in the late 90’s. In Springfield, Oregon, fifteen-year-old Kipland Kinkel killed two students and wounded twenty-two others when he opened fire in a crowded cafeteria in his high school on May 21, 1998. This was after he killed both his parents the night before (Grapes 6). In

The creator of this ad was very clever in its design by using few words and letting the attention grabbing gun be the largest item on the page. The artist also made the text smaller but right under the picture so it would not go without notice, and once noticed the tiny caption becomes the attention grabber that informs the reader about the ads goal to speak out against war.

Gun violence and gun control have been in the news a lot lately. This is because of the recent shooting in Newtown, Connecticut where 20-year-old Adam Lanza shot twenty children, six adult staff members at Sandy Hook Elementary School and his mother at their home.