Monitoring Of Internal And External Environments Essay

2128 Words Jan 31st, 2015 9 Pages
SCANNING AND MONITORING OF INTERNAL AND EXTERNAL ENVIRONMENTS IN FIRMS
ACCESS BANK NIGERIA – A CASE IN POINT
Abstract
The term the world is a global village particularly holds water as activities in various sectors are inter-woven. Firms can no longer ignore the environment in which they operate. Environmental analysis is an important part of business processes. It is a tool which executives must take seriously to keep their competitive edge. How and why businesses carry out environmental analysis are issues to be discussed in this paper. The paper concludes with a practical example of Internal and External Environmental analysis of an existing bank – Access Bank Nigeria.

Introduction
In 2006, a Non Governmental Organisation (NGO) based in India, Centre for Science and Environment (CSE), issued a statement that pesticides found in Pepsi Cola was far above the allowable health limits. As a result, people started avoiding the soft drinks and opted for healthier, organic option. Pepsi Cola engaged in a wide range of public awareness campaign and issued press statements to convince the public that the drink is perfectly safe. The pesticide Saga adversely affected sales of Pepsi in India. (CITE)
From the example above, Pepsi Cola had to engage in a wide range of publicity campaign due to the action of one body, CSE. It is therefore clear that the success of a business does not solely depend on how well their internal processes are or how good the product is. External forces also…
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