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Monomyth And Hero's Journey

Decent Essays

According to the last two chapters, I have gained knowledge related to the unconscious mind and theories of the social construction of self. I also have a further understanding of the concepts of symbols, archetypes and myth as well as the Hero’s Journey of Joseph Campbell’s. Moreover, these two chapters remind me a lot of Consumer Psychology and the power of Media. However, I have found some similarities and differences between the two chapters and my previous readings.

At the beginning, I have some new and deeper understanding of the conscious mind and the unconscious mind. As Sigmund Freud’s (1915) theory stated, the conscious mind includes sensations, perceptions, memories and feeling inside of people’s current awareness. According to Martin, N. (2008), he stated out that the unconscious mind has impact on people’s behaviors and habits. People will be driven by their unconscious mind instead …show more content…

The archetypes reflect dreams and relate to cultures. In different cultures, the “archetypes” (2005) would be different. However, Joseph Campbell comes up with the Monomyth, which believes myth is metaphor. Joseph Campbell demonstrates that all stories are expression of the same story-pattern. The hero’s journey all follows the departure, initiation and return. The Monomyth is applied to dramas, movies and literatures. The series of Star Wars is one of the most representative examples that use Campbell’s Monomyth.

Joseph Campbell’s Monomyth inspires me that we need to create good storytelling when we sell things to consumers. From my point of view, we can use the monomyth to create particular messages to the target audiences. As a designer or marketer, we can make use of archetypes to affect consumer behaviors by shaping the world views or beliefs. In my own opinion, archetypes should be localized when we create things because people from different culture will behave

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