Essay about Monopolistic Competition of Smartphones

HTC faces stiff competition with Apple and Samsung. Apple’s iPhone is considered as the benchmark of the industry and operators such as Spring is willing to pay $15.5 billion dollars to Apple just to have the right to sell iPhone. These demonstrates the popularity and the strength of iPhone. Furthermore, Apple’s iOS has much higher number of application downloads and higher revenue for the developers than the Android system. This signifies that developers with limited resources might only release their newest application for iOS. This is shown through the number of available apps for iOS against Android, with iOS having around 200,000 more apps than Android. This makes iOS more attractive than Android to the consumer. This in

It is important to pay attention to those manufacturers that are working with android (Not only concentrate marketing activities in apple or RIM), because the potential growth of the Google’s brand could be an opportunity to grow in smart phones sales, increasing the market share.

Over the mid-year, Apple was offering a little more than half of the worldwide premium cell phones, and Samsung was offering just shy of 25%. By December 2016, those figures had developed to 70% and 17%, separately” (Richardson, 2017).

Innovation and R&D spending are signals of rivals’ competitive position. The key competitors in the Smartphone industry as of 2007 were RIM, Palm, Sony Ericsson, Nokia, Motorola, and Apple. Each company holds a patent on its own operating system (OS) or a system based on Microsoft’s Window Mobile OS. Safe and secure voice and data transmission is critical to building a good reputation among consumers. The appearance, design and

Android from the very beginning have used to give the same features as IPhone at a low price. The ownership of IPhone has increased but so is the ownership of android phones. If only the price of the IPhones were a little low it could have made a better profit. They would have also made better sales in America. Samsung faced a law suit filed by apple against them that they have been copying the features of IPhone. The android phones of Samsung used the exact same features provided by the IPhones over the years.

What do people look for when purchasing a smart phone? What are some of the major selling points that convince consumers that iphones are better than androids or vice versa? Some people would argue that the two are different in many ways. But when looking closely at the new Iphone 4s and the Android sells you can see that there are minimal differences.

Software: Nokia, Ericsson, Sony Ericsson, Panasonic, Siemens AG and Samsung came up with jointly owned proprietary Operating System for mobiles that had captured 65% worldwide share with 77.3 million smartphone shipment in 2007.

I can recall a time when I was indifferent to an Android phone and an iPhone. My purpose for a phone drove my indifference between the two brands. I am not a hi-tech complicated type of person. My phone usage is for calling, texting, and internet use. At that time, I purchased the Android phone based on price and satisfying my phone needs.

Android and iOS devices are the most seen on the market. Both offer different qualities and it depends on the users’ preference.

The device commonly regarded as the first to realise widespread success in the smartphone market was the Blackberry. However the handset, referred to as the ‘crackberry’ (Middleton, 2007) after the feeling of addiction many users felt towards it, was quickly joined in the market by companies such as Apple and Samsung. The intriguing market seems to be constantly evolving and is still an emerging market subject to multiple market forces. Many economic theories can be applied to this market including Monopolistic Competition, Platform Competition along with Network Effects and Tipping Points. The market has seen the evolution of smartphones from a keyboard based device with closed operating systems into thin, touch

In Manjoo’s view, “It’s hard to call Android anything other than a resounding success. Well, except for one small thing: Most Android phones are crap” (Manjoo). Although Manjoo acknowledges the fact that Android is a very successful company, in making this comment he rejects to succumb to the extremely popular operating system that is Android. The unresponsive touchscreen, unnecessary software, overall layout of the home screen is unattractive and difficult to comprehend and the overall cheapness of the phones frustrated Manjoo. I believe that one of Android’s main problem is not the software but the companies providing the service. Verizon, Sprint, T-Mobile and AT&T all add extra adware to Android devices that are paid for by companies such as Blockbuster and NFL which cannot be removed from the phone. Consequently, the perfect phone expected by the consumer is not being delivered.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

A total of 96.8 percent of phones out in the word are either iphones or androids according to the 2015 recorded phone sales. Since 2010 apple and and android has been fighting and competing with each other trying to achieve that top of the smartphone market. It all started when Samsung released their bread new Galaxy S. This phone was identical to the iphone, having similar looks and similar icons. Many people consider this new Androids product better at this moment because android has been out for a longer time, and still provide mind blowing devices like this one. This situation made apple very furious because this new android device was a replica of their iphone. The market prices went crazy and people started favoring androids because how they looked and acted just like an iphone and it was and a completely different price range. There forward androids started selling more than their own iphone. This made apple step up their game in production and started listen to people 's comments. This is when the real fight begins. This is when people started seeing that apple in general is better than android offering more to the people and offering what they asked for.

Since the breakthrough of the initial Apple and Samsung smartphones, both companies have garnered millions of buyers from all around the globe. According to Sam Mattera of Fool, “ Samsung’s Galaxy brand and Apple’s iPhone are ubiquitous. Combined, the firms produced more than one-third of all smartphones sold globally [in the second quarter

Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments. Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8 famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.