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Monopoly Product Life Cycle

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12th December 2014 Yannis Azzopardi 380291m
Product Management
Study Unit: Product Development and PLC Strategies
MRK 1603
For a product of your choice, discuss the characteristics of each stage of the product lifecycle and explain the marketing strategy you would implement.

Over 2000 versions in 111 countries and 43 languages, Hasbro had sold 275 million Monopoly games worldwide.

The Monopoly Game is named after the economic concept of monopoly: the domination of a market by a single provider. Just right after Chess which holds the 1st place, Monopoly is ranked as the 2nd best board game of all time. Monopoly was patented in 1935 and albeit …show more content…

Hasbro seems comfortable in gaining a steady cash cow from monopoly until it declines and dies a natural death eventually becoming a dead dog, but what if Hasbro thought bigger? Some of Hasbro’s main core values which some are : Community, Innovation, Fun and Diversity amongst others , if I myself had to be responsible for the marketing of Hasbro and was in charge to come with new ideas I would come up with a ‘Monopoly Theme Park’’. What else could be better and more successful than a theme park for a company like Hasbro?
Having the capital to invest and wait for a long term profit, Hasbro in my opinion is losing out on an idea like this. If Again I had to be in charge the theme park would include Kiddie Rides to Adult Thrill Rides, Would also include a life size monopoly where people can gather together as communities and enjoy a day out. Organising also competitions for people to come up with new ideas for different monopolies from around the world and the winner will get a monopoly made to his name. Why not have a Studio Booth for people to get photographs and make their own family monopoly? Nan’s house could be the least valued property while Uncle Mat’s Villa is the highest! Why not challenge people on a short version of monopoly and see who will be able to play monopoly whilst going on a ride ?

Figure 5
Why not enjoy a game
Of monopoly while

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