Monsanto: Better Living Through Genetic Engineering

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441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlear™ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the Sydney indie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S…show more content…
Porter argues that there is a key force in any industry, one that exerts more influence than the other forces. Now, is it an attractive industry? You need to explain, briefly, why or why not. Bear in mind that it is often not a clear decision because the forces are mixed – for example, there may be little concern about new entrants, suppliers or substitutes, but buyers may be fickle 14_Hanson_3ed_SB_3869_TXT.indd 442 8/29/07 1:09:34 PM 443 I N T R O D U C T I O N : A S U M M A RY O F TH E C ASE AN ALY SIS P R O C E SS and rivalry high. In such cases, the key force analysis is very important. Remember: It is the industry you analyse, not the firm. Costly to NonRare? Valuable? imitate? substitutable Logistics management in cochlear technologies Research knowledge and skill in cochlearrelated areas Etc. STEP 4 COMPETITIVE ENVIRONMENT Is there a strategic group that you need to take account of ? What is the rivalry like in this group? What capabilities do the relevant firms have? What strategies do they follow? What threats do they represent? Yes Yes No No STEP 5 YOU ABOUT NOW H AV E M AT E R I A L T H R E AT S Yes Yes Yes Yes OPPORTUNITIES AND It is easy to pull this together from the four steps you have now completed. I N T E R N A L A N A LY S I S STEP 6 THE TA N G I B L E
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