Montana Mountain Biking Case Study

This study is intended to understand consumer consumption habits, loyalty patterns and various influencing factors. Questionnaire was a mix of various demographic and consumption related areas.

(Dick & Basu, 1994) Identify Customer loyalty as the strength in relationship between a relative attitude of an individual and the individuals repeated patronage. (Selnes, 1993)States customer loyalty comprises of the chance of repurchase, chance of swapping and willingness of recommending the service to others. Higher customer loyalty leads to higher switching barriers. (Hepworth & Mateus, 1994)State that customer loyalty is the customer’s intent of re buying the same service or product from the same company.

Customer loyalty plays a very vital role in an organization’s success or not always, is a very interesting debate. It has been suggested at several literature that loyal customer generates ongoing revenue and they also assist in generating profitable business income to any organization. At the same time research also suggests that there are other views available in relation to the concept of loyalty. The important factor to understand is weather those factors lead to long term business profitability or not. In my opinion regardless of other considerations, customer loyalty plays a great input in the business benefits and revenue. Today’s literature review will put some light on both customer loyalty as well as other consideration. It will further emphases the importance of the customer loyalty aspect and its impact on the revenue of the firm by supporting the concept of customer loyalty.

Growing up I wanted to get a motorcycle so badly. Every birthday, every Christmas I would ask and bug the heck out of my parents to get me a motorcycle. And one lucky day I got what I always wanted. my first dirtbike was a CRF 100 that was brand new, still had the tire stickers on it and all, I loved that bike. The day I got my motorcycle my dad went into the shop to get a new tire for his bike, when he left the store I had a brand new motorcycle. A beautiful red Honda, a Honda that was 103cc to be exact.

As a first-rate bicycle corporation we strive to ensure a generation of high quality bikes. We utilize our high quality, durability within our products, and relatively low price to garner satisfaction from all of our customers. Our stress-free environment enables our unique employees to eagerly apply their expertise and aid our customers in every way possible. By satisfying our retailers with generous investments we envision MDBK bikes to be in every household across the globe. We aim not only to expand and, subsequently, secure job occupations to satisfy trade unions, but to also gain vast recognition as one of the most preeminent bicycle companies in the world.

I just finished Colorado! Hiked to Cumbres pass and connected my foot steps. I've spent the last three days hitch hiking 1,000 miles north to Helena, Montana, from here I'll hike the last 364 miles to Canada. Hitching north, I relived the last three months in reverse. I flew through all the mountain towns once again. It was a beautiful ride. I meet all kinds of wonderful people, hippies, ranchers and old ski bums. The coolest part was seeing the land slowly change from dramatic mountains to desert and then into the green plains of Montana. Stabby picked me up In a rental car on his way north, and kindly drove me the last two hundred miles Kiddo may catch up soon and two other guys may join us as well. The company is a welcome change of pace.

Throughout the dissection there were many opportunities and weaknesses to uncover. Strong consumer loyalty is an important strength that can help increase word-of-mouth of the brand. Many people look for information for new brands online through websites, reviews,

Explain how each of the following could benefit Bill's Virginia Bikes business. Use 2-3 sentences for each and be sure your explanations mention Virginia Bikes and show that you understand each of the types of systems.

Right as the line dropped I felt the tension of a monster on the hook. Setting the hook woke me as I realized it was a dream. If I had ticket I would fly to Montana. When I was young I lived in Montana. I've always wanted to go back up there not only to visit family I haven't seen in four years, but to hike up to the mountain tops and fish.

Specialized Concept Store Ruislip are proud to support West Drayton Mountain Bike Club, we are often found riding with them, and enjoying their company both on two wheels, and in the pub afterwards. West Drayton are a mixed ability group, and consider themselves very inclusive. They do have racers (who’ve got some great results over the years) but also they put the emphasis on fun. They even welcome those on skinny wheels, and go out on slick rubber themselves sometimes! They’ve even planned a road trip to the Dolomites in mid September. Check out www.facebook.com/pages/West-Drayton-Mountain-Bike-Club/27327170637?fref=ts for the latest information and contacts.

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

I have come to love bicycles in the course of the past year. I am especially fond of mountain bikes, including my own. Riding it opens up a whole new world of opportunities and challenges for me. I am still fairly fresh to the whole mountain biking scene, so I push myself to become better with more experience. Riding is an outlet; it is something I can channel pent up energy through. I love the sport because it is a full body, soul, and mind experience that affects all five of the senses.

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.