Moose Toys

Satisfactory Essays
The interests of consumers are wavering. New and Innovative products are coming into the network and bringing a new twist to already known products. There are many classic toys in the in the toy industry, but companies are making new and innovative toys to outshine them. There's a reason consumers are so attracted to these new toys. What’s triggering this change of heart. One way to find the strategy of these toy companies is to find out who created them and why they were created. Moose Toys’s reasoning behind their sensation shopkins is that their weren’t many collectables for girls. “We saw the opportunity to come out with a girl-screwed or girl-themed line,” says the company leader Paul Soloman. In 2015 shopkins was the biggest selling
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