Moose Toys

In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future.

If little girls like to play with dolls, boys on the other hand have a wide range of toys that they can play all day long with. There are those toy guns, matchbox cars, Lego blocks, and the like. These toys are the type wherein when they grow up, they will feel nostalgic for ones they see their kids play with these. There are a lot of manufacturers before that have become huge because of the kind of toys they have created to give kids the best childhood they can experience. One of the many famous ones is KidKraft which was founded in 1968 by real life engineers. They have been a pioneer in creating and distributing furniture and toys for children. It is their wooden toys that helped them build a credible name for themselves. Along with a

1. Basic information 1) 2) Company: Fisher-Price Toys, Inc. (Industry: Child toys) Business dilemma: a rash marketing decision has to be made on carrying out whether a new quality product (product name: ATV Explorer) at exceptional high price or a new less-quality product at moderate price 2. Business dilemma 1) Key problem: (1) price-point: Cost for a projected toy can't be made within budget, resulting in a much higher price ($18.5) than planned. High price disobeys the traditional brand image of the Fisher-Price company –less-than-$5 convention. (2) 2) Marketing strategy: launch the ATV explorer whether as an independent product or as a new product in an existing product line, and corresponding

Consumers are frequently confronted with innovation that requires them to adopt new behavior or discontinue previous behaviors. Although they may be excited by the performance potential of new products, consumers become increasingly concerned with

Specialty Toys- Specialty Toys, Inc. sells a variety of new and innovative children’s toys. Management learned that the preholiday season is the best XXXX XX introduce a new toy, because many families use this time to look for new ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, it chooses an October market entry date. In order to get toys in its stores by October, Specialty places one-time orders with its manufacturers in June or July of each year. Demand for children’s toys can be highly volatile. If a new toy catches on, a sense of shortage in the marketplace often increases the demand to high levels and large profits can be realized. However, new toys can also flop, leaving Specialty

It becomes too risky to reinvent new ideas before the company has reached its growth stage of the Life Cycle. The normal process is to reach maturity and then develop new ideas. Toyrus.com is staying within scope of the Life cycle; although they have the toy business mastered they are still trying to master the art of websites.

However, with such a competitive market, our brand must create a new product which will open new horizon to our company and for this, we have decided to

* More savvy and demanding: as they have a lot of choices they turned to become more demanding because if a brand wont obey them another one will, so the customers know that they can get what they demand.

Via segmentation we will analyse and determine who Bang and Olufsen’s new products are aimed towards. After determining this target group, we will look at the consumer developments.

The shift in consumers’ behavior and attitudes today is attributed to a number of important global developments. Chief amongst those are the changing demographics as we head towards an increasingly aging population while at the same time we are witnessing the rise of a new consumer group - the “Generation Y” or the Millennials that threaten to dictate the new rules in buying and doing business.

* By developing new product lines that reflect the latest trends, companies can entice emotional customers to purchase their products.

The boom is on. This is the beginning of Stage 2—the market growth stage. At this point potential competitors who have been watching developments during Stage I jump into the fray. The first ones to get in are generally those with an exceptionally effective “used apple policy.” Some enter the market with carbon-copies of the originator’s product. Others make functional and design improvements. And at this point product and brand differentiation begin to develop. The ensuing fight for the consumer’s patronage poses to the originating producing an entirely new set of problems. Instead of seeking ways of getting consumers to try the product, the originator now faces the more compelling problem of getting them to prefer his brand. This generally requires important changes in marketing strategies and methods. But the policies and tactics now adopted will be neither freely the sole choice of the originating producer, nor as experimental as they might have been during Stage I. The presence of competitors, both dictates and limits what can easily be tried—such as, for example, testing what is the best price level or the best channel of distribution. As the rate of consumer acceptance accelerates, it generally becomes increasingly easy to open new distribution channels and retail outlets. The consequent filling of distribution pipelines generally causes the entire industry’s factory sales to rise more rapidly than store sales. This creates an

Consumer behaviour is complex and a company has to fit their product more closely and satisfy their customer needs more fully than the

Since consumers are now leery of the traditional forms of marketing has focused its attention on new and more creative ways of promoting its

The toy I chose was located in the girl aisle labeled dolls and accessory. The toy was a miniature gourmet kitchen set. While a doll wasn’t included in the set the toy was part of a line of “Our Generation” dolls and accessories. The age range located on the toy was 3 and up. On the description of the toy it says “She can pretend to bake muffins, cookies and cupcakes and then clean up afterwards.” The toy came along with lots of pieces all being very colorful in schemes of darks and light pink.