Most Companies Today Have Changed Their Marketing Techniques.

Higher education in America is facing many challenges, i.e., low retention, low graduation rates and less funding. Postsecondary institutions are scrambling to remain a competitive entity within society. In order to do so, students must remain in school (Talbert, 2012). The Office of the White House states (2014), educational attainment is critical to our county’s economic success. In essence, the work force is creating more jobs requiring more education and a higher level of skill than was previously achieved. Individuals with only a high school diploma will not make into the middle class sector because of

Recent high school students are debating whether to or not attend college, should consider the benefits of attaining a college degree. For many low or middle income students, this a route to gain opportunities to improve their economic circumstances. An article, “Pathways to Prosperity,” states in 2008, workers with bachelor's degree make about 65 percent higher than high school graduates and workers with associate's degree make about 73 percent more than high school dropouts.. This is evidence obtaining a college degree can be an opportunity to have earnings higher and significantly increase one's income.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

“By 2020, 65 percent of the jobs in the United States will require at least one post-secondary education Community colleges serve close to half of all American students, enrolling 10 million students each year, but just under 20 percent earn an associate’s degree within three years.”(Georgetown recovery: job growth and education requirements through 2020) In contrast to the 20th century, a high school diploma was sufficed enough to fulfill

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Target market refers to the group of customers that a given business aims to satisfy and serve in its marketing initiatives (Dave,2010). The company has a huge target market. Nike offers a a wide product rage with which it targets specific groups of individuals. The company strives to meet the sppec9ific requirements of a group of

Target Market – a specific group of customers on whom an organization focuses its marketing efforts.

In today’s society, multitudes of our high school graduates are being pushed and excessively encouraged to attend college. Attending these colleges has negatively affected many college graduates, such as providing attendees debt and wasted resources on attaining a college degree. However, the pros considerably outweigh the cons on the worth of a college degree. College is worth the cost because it gives graduates' ample opportunity and success, larger wages than that of non-college graduates, and gives graduates life-skills that will stupendously bene/fit them not only in the work force, but also later in life.

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

This process helps a firm or organisation in focusing its marketing effort towards a specific segment or a group of segments. Depending on the product, organisational goals, the size of the firm and the marketing resources available a firm may target only one ‘niche’ segment or alternatively focus on several related segments. Another method can be to start with one segment and add more when business grows successfully. Large companies often target all market segments and try to serve them by offering a large variety of products to suit all their needs, wants and demands.

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the

1. TARGET MARKET: As discussed, target market is a group of potential customers in which a company directs its marketing efforts. A company should always anticipate consumers’ needs and work towards fulfilling these needs. It is one thing to identify your “target market” and another to satisfy them. Walmart’s credo is, “save money, live better” this summaries their target market, the lower-middle class and the poorer. (Low income consumers). Walmart is the only retail

target markets with respects to that product. For this reason, in this report I picked