Motivation Statement For Estee Lauder

The orders by mail, phone or internet are more responsiveness orientated. They are supported by a high service level and response is needed to a wide range of quantities demanded. The supply chain for the retail stores is more efficiency driven. It is easier to track the demand and forecasting can be done by using the numbers of the internet, mail and phone orders. Products that sell well through these channels will probably also popular in the retail store.

As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.

Her passion, perseverance, and resourcefulness gained her a spot among the great cosmetic retailers. Stated in Estee’s Biography, by Linda Peterson, “ When she was selling at beauty salons, she never lunched, for fear of missing a customer. When the family went on summer vacation, she'd make up the women relaxing poolside at resort hotels. In winter, she'd visit women's homes and give them beauty lessons while they played bridge.”. Estee’s drive and salesmanship formed at a young age and continued to grow as Estee Lauder did. In one attempt to sell her products to the first big retailer she was told no. Then after Estee accidentally dropped a bottle of her Youth Dew perfume on the floor, the smell spread throughout the store and customers were asking where to buy the product. The manager then withdrew his previous statement and ordered all of her stock. The store sold out in the next two days. Estee later created the “gift with purchase” sales technique that is now a staple for many cosmetic companies. With purchase of a certain amount or more, Estee would give away shavings of a lipstick or blush in wax paper. This was ingenious to Estee Lauder becauses often times the woman would come back and purchase them

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We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Consumers demonstrate different behaviors when shopping online and offline. These differences affect not only the strategy but also how that strategy is finally implemented from an operationally. Because the experiences considered online and offline

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Since its inception, the company has established itself as the premier purveyor of the world’s finest

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,

We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.

Their goals are to convey the absolute best quality in all that they do, from essential deliver, selections of providers and transport, to formulas and bundling materials.