Motivation and Reinforcement

Motivation is having a reason or reasons to act/behave in a particular way. It creates “drive” in people whether it is in pursuit of a goal, or the need to complete an activity. It produces enthusiasm and a willingness to achieve in both a work environment and in your personal life. Motivation can be increased and decreased in line with the incentives on offer.

One way in which attitude change occurs is via cognitive dissonance. Cognitive dissonance is an occurrence in which a person experiences psychological distress due to conflicting thoughts or beliefs. The tendency to be affected by cognitive dissonance is affected by culture. In order to lessen this rigidity, individuals could change their attitudes to imitate other opinions or real behaviors.

Beliefs are the things that we hold dearest to us, believing that they are true and correct. Most of the time though, there’s no proof or evidence to support these beliefs. The biggest belief in many

Beliefs, attitudes and values are three little words that have and make a massive impact on who we are as individuals, who we are as people, and even how the world is viewed by ourselves and others. A belief is something that individuals or groups think, such as believing in a god. Where a Value would be the living life in the ways a religion expects, this value will be made from the belief that the person or group has in their God. The attitude towards this would be the feelings, beliefs and behaviour tendencies towards this, for example praying, reading the holy book,

But explicit attitudes are not the only kind of attitudes there are. We also have implicit attitudes, and our implicit attitudes may also - or instead - be the source of

Cialdini, R. (2009). Influence: Science and practice (5th ed., Kindle location. 384). Boston, MA, Needham Heights, MA: Allyn and Bacon. Kindle

Attitude–a relatively constant feeling, predisposition, or a set of beliefs that is directed toward an object, a person, or a situation.

The success of any business depends on the productivity and satisfaction of its employees. Employees need to be motivated to work. Motivation can be defined as the inner force that drives individuals to accomplish personal and organizational goals. Motivation can be either intrinsic or extrinsic. For an individual to be motivated in a work situation there must be a need, which the individual would have to perceive a possibility of satisfying through some reward. Intrinsic motivation stems from motivations that are inherent and arise from performing the task of the job itself, which the individual gets a feeling of either positive or negative motivation as a result of

Attitudes, beliefs, and values are what makes each person unique. According to Scott McLean (2016), our attitudes and beliefs change over time because disposition about a concept or object and experiences are always evolving. What we value makes the difference in the choices we make. Life is filled with choices, and our attitudes, beliefs, and values help each of us decide what is right for us. As we draw on previous experiences, we make assumptions that may affect our perspective of how we perceive people and cultures. Media can also influence perceptions and, at times, dispel stereotypes.

There are several different kinds of motivation, and some of the different types include extrinsic motivation, intrinsic motivation, physiological motivation, and achievement motivation. Intrinsic, extrinsic, and psychological motivation all play a role in an individual’s achievement motivation. Extrinsic motivation is motivation from outside circumstances that can influence an individual’s motivation. Extrinsic motivation factors can range from social acceptance, a promotion, or even a monetary reward. Intrinsic motivation on the other hand is motivation that comes from within an individual. Intrinsic motivation factors would be a person’s enjoyment and satisfaction they get from achieving a task. A person’s

This essay is assessing how attiutides are changed. Attitudes are beliefs that a person holds about certain subjects that have often had an impact on them. The essay will discuss the different methods that are using by outside stimuli to attempt to change a persons pre-exisiting attitudes. As well as this it will look at the different cognitive processes that a necessary for a person to change their attitude and how strongly the attitude is held will determine how the brain process the attempts to change them. The strength of the attitude is also one of the factors for determining whether or not the attitude can be changed. There can also be conflict between the attitudes that are held and the behaviour that is shown which can have

Attitude–a relatively constant feeling, predisposition, or a set of beliefs that is directed toward an object, a person, or a situation.

Implicit attitudes are unintentional and somewhat unconscious evaluations that are made, explicit attitudes are attitudes that we are fully conscious and aware of Rather than focus on the feelings and values of an attitude object Cognitive based attitudes focus on the beliefs held about the particular attributes of an attitude object (Crisp and Turner 2007). This type of attitude serves to help us quickly identify a positive or negative response on whether we want something or not (Crisp and Turner 2007). Behavioural based attitudes are primarily concerned with Daryl

I know that my behaviors influence my attitude a lot. I simply put my desires and actions first. My attitude or my intention only pushes my desires and actions further.

Attitudes refer to one’s evaluations of the social world: others, objects and ideas. These overall evaluations can be positive, negative, or neutral, vary in their extremity and be based on a variety of information (Tesser and Martin, 1996; Petty, Wheeler, and Tormala, 2003 ). A popular conceptualization of the attitude construct, the tripartite theory, holds that there are three primary types of information in which attitudes can be based (Breckler, 1984; Rosenberg & Hovland, 1960; Zanna & Rempel, 1988) : cognitions or beliefs, affect or feelings and actions or behaviour. As defined by Richard Perloff, persuasion is the process which moulds and shapes attitudes. It is through persuasion that changes in attitudes can occur. The two methods