Motivation at Ryanair

Employee motivation is, or at least must be, one of the key issues for directors, managers and personnel managers. The leader must be able to find the sensitive strings of his subordinates, which can be motivated by influencing them to achieve high performance. The correct use of motivation encourages staff to make more efficient use of their knowledge, skills, and talents. In today's turbulent, often chaotic environment, commercial success depends on the employee's talent and effort. Despite the many existing theories and practices, some of the motivation of leaders today remains a mystical term. This is partly due to the fact that people are motivated by different things and techniques.

In 1943 Humanistic Psychologist Abraham Maslow proposed his Theory of Human Motivation. In this paper he outlines what he believes to be a humans hierarchy of needs. Maslow suggests in his journal that one must meet the needs of the previous level before moving on to meet the needs of the next one on the hierarchy. According to Maslow there are 5 tiers of human needs: physiological, security, belonging, self-esteem, and self-actualization. In Welch, West Virginia Jeanette and her siblings must adjust their lifestyles in order to meet their human needs according to Maslow’s hierarchy.

Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;

Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London, into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees, 14 aircraft, and carried 600,000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts running for different routes with 5986number of employees working in it However, Ryanair’s costs rose drastically and it recorded losses of £20 Million sover four years despite its growth. Although consumers were continuing to fly Ryanair

Psychologist Abraham H. Maslow is the developer of Maslow’s hierarchy of needs. The theory covers human behavior in terms of basic requirements for survival and growth (Cengage, 2002). The theory was developed in the early 1960’s. During this time psychology was taken over by two different views. One side was the human behavior and the other one was the behaviorist. Maslow explained that psychoanalysts had not accomplished the task to consider the behavior of healthy humans. He also mentioned that many subjective experiences that related with human behaviors were being ignored by behaviorist. In the beginning Maslow examined motivations and experience of many healthy individuals. He recognized that there are many requirements in this theory that are important for human survival and to help motivate individuals. He conceptualized different human needs as a pyramid with five levels in

Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into

Maslow’s Hierarchy of needs was introduced in the mid-1940’s by Abraham Maslow; it is one of the most popular theories of work motivation to this day. the theory was originally used specifically in a psychological setting, but was made more popular by Douglas McGregor in the late 1960’s and began to be used by not only psychologists but managers as well (Steers & Porter, 1983). The hierarchy is based on the fact that human beings have needs, Maslow took these needs and separated them into five categories: physiological needs, safety, belongingness or social needs,

Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a

Ryanair consists of a centralised functional organisational structure. Normally, employees positioned within a centralised functional

In a worse case that an intense competition among employees occurs, the company should reset its pays distribution and incentives before (or along with) follow the above recommendations. Moreover, in the worst case that many more low-cost and low-fare airlines enter the same route with Ryanair, it is highly suggested that

The aim of this report is to carry out a strategic analysis of Ryanair. This will involve investigating the organisation’s external environment, to identify opportunities and threats it might face, and its strategic capability, to isolate key strengths and any weaknesses that need dealing with. Finally, a SWOT analysis will be carried out to assess the extent to which Ryanair’s strategies are suitable to what is happening in its task environment.

Maslow’s theory provides review of human needs. His model takes into consideration the need of satisfaction.

We will see how Ryanair was successful as world’s one of the most favoured low-fare airline and how did it apply each of this mix by putting in the

The behaviour of an individual at a particular moment is usually determined by his strongest need. Psychologies claim that needs have a certain priority. As the more basis needs are satisfied, an individual seeks to satisfy the higher needs. If his basic need sere not met, efforts to satisfy the higher need should be postponed.

As Douglas McGregor began working on his book, The Human Side of Enterprise, he encountered Abraham Maslow’s theory. Maslow believed that people had 5 basic ascending needs. It was this theory that not only supported McGregor’s thinking about a hierarchy of motivation, but it also provided a strong theoretical foundation for his assumptions (Bobic, 2003). With a firm foundation McGregor shared his theory with the world, and his theory has had a lasting impact on management theory.