Motivational Acts : Theories And Studies Abound

According to Maslow’s Needs theory, based on the fact that a person is justified as long as he still has not reached a certain level of satisfaction, has a better understanding of the fact that human motivation leads to a broad spectrum of their needs we could say that in order to motivate people, the manager has to give employees the opportunity to meet the needs in a way that together lead to the organization's objectives.

Abraham Maslow developed a Hierarchy of Needs (appendix 3) which is used to understand human motivation, management training and personal development. This hierarchy is used to determine the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential.

Maslow identified that employees have the motivation to achieve certain needs. Once these needs have been achieved the employee will seek to fulfil the next set of needs.

Abraham Maslow developed the theory of human motivation called Hierarchy of Needs. It suggested that people need to be satisfied by all physiological needs before move on other high-order needs. I learned this concept in my secondary school which introduced how Hierarchy of Needs can be used in business management. At that moment, I can’t realize how this concept can be applied to manage people in companies, since I was student. It was difficult for me to imagine how this theory can be practically applied in the business world. When I study Consumer Behavior in this master course, it arouses my interest to understand that this theory can be applied to interpreting how consumer goods and

Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance;

Maslow's hierarchy of needs provides a foundational theory. It states that all employees have some basic needs that must first be satisfied in order to provide the framework for further motivation and empowerment.

Maslow’s Hierarchy of needs was introduced in the mid-1940’s by Abraham Maslow; it is one of the most popular theories of work motivation to this day. the theory was originally used specifically in a psychological setting, but was made more popular by Douglas McGregor in the late 1960’s and began to be used by not only psychologists but managers as well (Steers & Porter, 1983). The hierarchy is based on the fact that human beings have needs, Maslow took these needs and separated them into five categories: physiological needs, safety, belongingness or social needs,

Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a

Maslow's Need Hierarchy Theory states that motivation is a function of the five basic needs: physiological, safety, love, esteem, and self-actualization (Kinicki & Fugate, 2016). An employer that is able to recognize and meet the needs of their employees, the employee will ultimately move through the five levels of Maslow's Need Hierarchy Theory until they ultimately achieve self-actualization (Kinicki & Fugate, 2016). When the needs of officers working on the street are not met or do not seem to be met, the motivation of the officers will be affected. Supervisors need to develop a culture and relationship

Social needs acquired by such employees include love, acceptance and belonging. They must feel accepted and a sense of worthiness before they can work up to fulfilling other, more difficult needs. The esteem level on Maslow’s Hierarchy of Needs is the need for appreciation and respect. After the other levels of needs have been fulfilled, the esteem needs begin to play a prominent role in motivating behaviour. Theory Y employees will be motivated to gain respect in their organisation by achieving company objectives and by showing management their skills and abilities. The top need desired by such employees is self-actualisation. Maslow himself said;

Osland, et al. (2007) provide a good introduction to three basic motivational content theories. The first theory is Maslow’s Hierarchy of Needs that proposes man is motivated by a lack in the one or more of the five common needs. The needs that Maslow identifies are physiological, safety, social belonging, self-esteem, and self-actualization. Maslow believed that one fills needs from the most basic (like food and water) to the highest level (self-actualization). Maslow’s ideas are easy to relate to and attempt to provide an all-inclusive approach to the concept of motivation; however, there is little evidence to support the idea that man cannot have self-actualization without the other more basic needs first satisfied. The second content theory Osland, et al. discuss is McCelland’s learned needs. McCelland states that man is motivated by one of three things: achievement, power, or affiliation – or a mixture of the three. Each of these needs can possess a negative or positive connotation or implementation, but it is argued that people motivated by affiliation make better leaders. The third theory presented is McGregor’s Theory X and Theory Y. McGregor asserts that Theory X people or employees are inherently lazy and must be controlled and forced to act, whereas Theory Y people are self-controlled, motivated, and ambitious.

This very evident from the diagram of Maslow’s Hierarchy of needs. This diagram focuses on satisfying one level before moving on to the next. This diagram consists of five levels and it is said that most people don’t make it past level 3. Level 1 is the physiological level, which is the level that people need to satisfy their basic human needs, such as food and shelter along with clothing and security. Employers can provide this by offering a good wage. If this is satisfied you move on to level 2 which is the safety level. This level is when an employee feels physically and economically safe in their workplace. Employers can do this by offering safe working conditions and also contracts to employees. This level is also focused on freedom from bullying in the workplace. The third level is focused on love. This is the need for the employee to feel accepted in the workplace and also part of groups and not left alone to work on their own. Employers can satisfy this need by allowing employees to work together and offer social areas in the work place. The next level is the esteem level. This is focused on the employee feeling they are recognized in the work place and this can be satisfied by offering them important projects and giving them job titles. The final level is the self-actualization level and this is based on the employee feeling like they achieved their full potential. Employers can satisfy this by offering promotions in the

Per Maslow, these needs which are the run of motivation for an employee to work are arranged in a hierarchical order of increasing importance. This order is “prepotency”. It means satisfied need no longer remains a motivator and only the next greater needs can motivate an employee to perform further. This was later analyzed due to there is no certainty that these needs are consider as a motivation hierarchical order as recommended, therefore

He placed the most basic needs at the bottom of the pyramid and the most advanced needs at the top of the pyramid. According to Maslow , when people satisfy one level of need, they then move up to the next level. In his theory, the most basic need is the survive – to have enough money to buy food, shelter and necessary clothes. When they have satisfied the need for survival, they then need to feel safe and secure – perhaps from unemployment. So that second level of need is the security. After that, people need to belong to a group and to have friends – these are their social needs. They then move on the needing status. At this stage they need to be respected in the community, to be esteemed, and to be given recognition for what they do. When all these needs have been satisfied, people finally have self-actualization needs. This is ambition to achieve as much as they possibly can – perhaps to be promoted to high-level position with more responsibility. (Jane, 1999) 4

It is difficult to satisfy individual demands because everyone would move to the next more advanced platform of the hierarchical pyramid that Maslow created frequently once the prior need is met, especially in modern society. Meanwhile, when setting Maslow’s model into the business to understand the motivation behind employees’ behaviours, it is not amazing to find that there are also have similar five levels of needs which including wages, safety, social belongingness, self-esteem and finally self-actualization. Maslow and Stephens (2000) have posited out that individuals will not spend an inordinate amount of time to think about their salaries if they are fairly paid. After being paid adequate salary, employee seeks safety physically and mentally on the jobs. And then the stage of needs moves to the third level subsequently-seeking social