Motivational Analysis Of Netflix

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix finds its competition and strategic challenges against big names in the market –Google, Apple and Amazon to name a few (Roberts & Zahay, 2012). The challenge for Netflix lies in maintaining the innovative streak, which will add creativity and youth to its brand image and the brand itself. This innovative streak has to be continual and has to match the demands and preferences of the customers in their taste and liking. The brand and the company cannot afford to remain stagnant and rigid in the ever changing and demanding market place. The core competency that Netflix will have to focus on to meet this challenge is to develop and train its human resource. Effective and efficient human resource management will allow the company to tap into present and potential customers, as well as, allow the company to serve them appropriately.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

It is impossible to set the accurate upper and lower limits for Netflix’s consumer bracket. However, the company’s customer base mainly includes the Millennial Generation. The company focuses on online entertainment, which

First formed in 1991, Netflix has become today’s predominant video rental service. They offer a hybrid service allowing DVD delivery by mail as well as streaming movies and TV shows via their company website or access on 200 other devices. Their unique business process has netted them over 16 million subscribers and revenue around $500 million annually. The reason for their growing success can be attributed to a good business model and just as important, properly implemented systems. An extremely efficient supply chain management system (SCM) and customer relationship management system (CRM) have helped Netflix become the world’s largest video subscription service.

Netflix began in 1997 as a revolutionary idea by CEO Reed Hastings and software executive March Randolph. Before long, in 1999 Netflix launched its major line of business, the online subscription service, which radically changed the way consumers viewed movies and television. For a young company in an innovative and growing industry, Netflix has set itself up for a tremendous journey. The company has had much success due to its adaption of a modern business model and strength in operations management. Its continued reliance on and improvements of operation management principles is necessary to continue growing and bringing in profits.

In the first circle, the analysis includes what the Netflix team feels its customer base would consider to be the most important things that the Netflix product provides or offers. Netflix is able to offer its customers the ability to either rent DVD’s through a mail service or watch television episodes or movies through a streaming download on devices that can connect to the intranet. Examples of these devices are computers, newer televisions, x-box game set, PS-3 game set, I-pads, I-phones, Windows and Android cell phones or tablets (Pearce II et al, 2015).

Netflix is on demand DVD rental as well as internet streaming provider working in different countries such as United Kingdom, USA, Latin America, and Ireland. Some of the corporate objectives of the company are as follows:

To understand Netflix’s positioning in the home video industry - offering of movies in the comfort of the home - it is useful to employ Porter’s 5 forces framework to identify the gap they are filling and their strengths and weaknesses.

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

Today’s workforce who want to be the technology “Hollywood” geeks, work for a company called Netflix Inc. Netflix is one of the largest publicly traded companies, that allows anyone, to watch movies and television shows when and where they want; based on a monthly subscription. They key to their success is their employees. The concept employee engagement has been described to be a result of continued research on work attitudes and it is stated to can add value extending beyond the boundaries of the traditional organizational settings. Employee engagement is referred as an essential part to success and survival of a company and is more effective if human resources (HR) is made part of the planning and decision making process. Netflix’s culture has made it possible for HR to influence the decision making and planning process as the culture focuses more on freedom and responsibility. The company’s culture focuses on helping realize excellence and most of it is done through employee engagement. It is through revamping of the HR that Netflix could fully achieve success and retention of much of their employees. The idea of integrated employee engagement in Netflix is one of the successful products of Silicon Valley and more companies are adopting the idea that employees should be granted more freedom. This paper will discuss the concept of integrated employee engagement with looking at how it as heightened performance and productivity at Netflix by: flexible work

“Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).”

In Netflix’s own description of its vision for sustainable long-term future, the company describes a few critical elements necessary for growth [Netflix.com]. Its vision encompass the evolution of internet TV, replacement of “linear TV” by the internet TV, development of interactive applications, and enhancement of streaming capability to virtual limitless access capability.