Motivational Appeals : Print Advertisements Of Detergents And Shampoos

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

People Magazine’s audience comprises of mostly women, and the articles and advertisements within the magazine prove this. Such types of passages consist primarily of gossip, however, there are some informational reads in the magazine. One advertisement in the September 18 issue of this year is a safety message from Tide. While the advertisement is a safety message, it is obviously still trying to sell the product: Tide PODS. The target audience of this advertisement is more specific than People Magazine; instead of only targeting women, Tide narrows its audience down to parents. Tide's advertisement uses some pathos, but it heavily draws its appeals from ethos.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

If I was an advertiser for Tide I would first change the color of the bottle and ads. According to scientists, the colors red and orange scientists believe these colors give off the emotions of aggressiveness, vigilance, and anger. Although these colors have been a part of

For example, the words are spoken in a nursery-rhyme tone. This tone represents the peace Downy’s Sweet Dream Collection will bring to you during bed time. Also, Amy Sedaris, a famous comedian, gives the television commercial a wonderful sense of amusement. For instance, she yells, “…because this is a commercial. Shh!” Having a famous celebrity in an advertisement also gives the product more publicity. The more well known the celebrity, the more likely people are to buy the product. Since they used a comedian, it can influence a wide variety of people to want to purchase this product since comedians can be liked by teenagers, adults, or elders. In addition, the words in the paper ad have meaning behind them. “Tuck in. Breathe In. Drift off” are short words with a big impact. Its meaning behind that may be to grasp the reader’s attention more easily. If it is long and bland, they will not be interested in the product. On top of that, the words “drift off” in the paper advertisement have a fading effect that represents how they are drifting away like the words state, and the font they used is written elegantly. Lastly, the paper advertisement has a detailed and fascinating description about Downy’s Sweet Dream Collection and how great it will make you feel. They used a great amount of adjectives to help you get a greater feeling of how soothing Downy’s Sweet Dream Collection will make you

The print advertisement I choose for this assignment was the 1960 Volkswagen ad “Lemon” by DDB. This advertisement used by Volkswagen was predominantly a reminding advertisement to show the public that there’s more to Hitler’s favorite car. This ad reminded people not only of the Beetle, but all VW’s are in fact held to superior forms of quality, and craftsmanship. The ad itself right away draws your attention, you see a black-and-white beetle over the words, lemon. At the moment you think is this a comparative ad from one of Volkswagen competitors, but it’s not. Deeper into the ad you see why they call it a lemon; the car may look perfect to the naked, but to VW’s standards it’s not. This ad draws your attention in, and it engages you to think just, why is VW calling one of their cars a lemon? It communicates to you that not only VW, but in the grand scheme of things German engineering or craftsmanship, is held above all else.

Advertisements are important to get the brand’s name known, so they can sell products and make money. It is important for a company’s name to be out there so they can sell things because if people do not know about their brand then they probably would not buy it. Advertisements are used to convince people that their product is worth spending money on. The advertisement I will be exploring is a Tampax Pearl tampon ad I found in an InTouch magazine. The exigence for this ad is that the company feels not enough people are buying this brand of tampons due to the many other brands that sell similar products. Because of this, the purpose of this advertisement is to get more people to buy their tampons over the many other companies.

Both advertisements are prime examples of the average lifestyle of the 1960’s. Through the lower prices and overall design of the ads, they represent the style that has made the 1960’s an iconic moment in time. As a Graphic Design major, seeing the choice of typography and artwork for the advertisements brings forth a lot of vintage inspiration. When it comes to graphic designing today, nearly, if not all pieces of a design are created digitally. Seeing detailed ink-wash drawings and calligraphy style fonts set a certain mood that is embodied by this decade.

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

In Tide’s commercial, “The Princess Dress”, the main focus was the effectiveness in removing a stain with the help of Bounty. Through a father-daughter scene, the company displays how their brand can get rid of any stain. The other advertisement, by Swiffer “The Rukavinas,” demonstrates how the Rukavina family use their products to make cleaning essentially easier. It should be noted that having the main focus center on a

In the ad, the main colour that stands out is pink, pink symbolizes caring, sweetness and usually associated with candy sales, which is represented in the ad. In the advertisement, women are eating ice cream in a café like ordinary people, which is plain folk. The ice-cream looks really cute and attracts appetite, which makes you want to be like them and fit into their community, bandwagon makes the consumer assume that you will be like them if you will get the product. Emotional appeal in the ad is used to attract the consumer, when you see the ad, you instantly start wanting sweets, so the advertisement makes you associate these products with something sweet and caring. There is a Louis Vuitton logo on the right bottom corner that stands out the most, because it has black letters on the white background and this is the only black detail on the advertisement. Louis Vuitton advertisement would attract a lot of young women that want to stand out in a cute way and look sweet to

A 1954 ad for Lux Toilet Soap states, “Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap.” This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals.