Essay on Motorola Digital Strategy

The commercial I chose is "Restricted Bling". This is produced by T-Mobile and published on February 2nd, 2016. In this commercial three workers interrupts a rappers video session to change the lyrics of his song. This commercial can be seen as phone carriers ruining everything even Drakes song. This commercial can be seen from two points of views.

The advertisement utilizes pathos to demonstrate the consequences we go through when having distractions while driving. The image shows how another person is yet again the victim of a cellular device. The ad tries to convince us that it’s not too late to take action in hope that a tragedy like this doesn’t occur. In conclusion, a habit like this is hard to overcome but with time we will make better choices, choices that are capable of saving our

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

People are constantly searching for the newest and most advanced technology. Phones are a predominant mobile device. The advertisements publicize different brands of smartphones. The Apple Commercial shows Dwayne Johnson using Siri on the iPhone 7 to get through his active day. The Samsung commercial shows Christoph Waltz using the Samsung Galaxy Note 7 to display the busyness of the American lifestyle. These commercials use pathos, ethos, and logos.

The cell phone has transformed over the years, changing from a bulky phone to a compact device containing the capabilities of a computer. According to Russell Ware, a cell phone is “any portable telephone which uses cellular network technology to make and receive calls.” A cell phone works through a maze of cellular towers that cross the world. This connects mobile devices that allow texting and calling between two cellular devices. Motorola produced the first commercially available cell phone which officially went on sale in 1984 (Ware). This cell phone was called the DynaTAC 8000x which cost an extreme amount of money and only contained a battery of 30 minutes (Ware). Since this first masterpiece, the cell phone has advanced and developed into an entirely new object. Cell phones today contain the ability to text, call, use the internet, play games, and store files (Cell Phone).

Since Motorola was established in 1928 they were known for their technological innovation and expertise. They were the first company to introduce the world first commercial portable cellular phone in 1983. They started the Iridium project in 1985 to establish and extend the technological knowledge and expertise. They wanted to create a solution to a problem which they thought

Phones continued to develop clearer signals and longer ranges. The first cell phone, produced in 1947, was the car phone. However, it only worked when driving on the highway between Boston and New York. In 1973, the first portable phone call was placed, and by 1991 mobile phones were available to the public. By 2001, these newly developed cell phones overshadowed payphones and were an integral part of American daily life.

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

On April 3rd, 1973, the very first cell phone call was made by a man named Martin Cooper. Martin was using a Motorola DynaTAC 8000x, or as most people know as the very first cell phone. At first glance the 8000x basically looked like some

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

who led a team of developers at Motorola and made the first cell phone call in April 3, 1973 at

HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are HTC’s current brand strategies. In addition, HTC response to market changes fast and provides

Motorola is a global communications leader that is divided into six business units: semiconductor products sector (SPS), broadband communications sector (BCS), integrated electronic systems sector (IESS), commercial, government and industrial solutions sector (CGISS), global telecom solutions sector (GTS), and the personal communications sector (PCS). Motorola was formed in the late 1920’s by two brothers; Paul and Joseph Galvin, since that time the company has undergone numerous changes. Today they are located in about 70 countries and are still one of the top electronic manufacturers.

In the last decade, the smart phone revolution brought significant opportunities to marketers who are seeking reliable engagement with customers (Bellman et al. 191). The Apple iPhone can be described as turning point, the first true handheld computer. This change leads to over 100,000 interactive application (“apps”) developments and improvements, also challenged other smartphone platforms, such as Google Android-powered phones. Moreover, marketers also started seeking numerous benefits from branded apps, in other words, software that is downloadable to mobile device which displays a brand identity by name and appearance of a brand logo (Bellman et al. 192). The main advantage of branded apps as a marketing device is that they have high customer engagement, “push” advertising rather than “pull”. In other words, “push” advertising is giving a control and option consumers, such as download and use the apps they want, instead of sending ads even though consumers don’t want to see them (Bellman et al. 191). This study tested the effects of branded apps in an experimental setting, for instance, a particular comparison in apps, and distinguish between consumer activities based on eight apps from major brands (Bellman et al. 192).