Motrada Ltd - Executive Summary

In many types of businesses the selling costs are usually higher than production costs. Due to this fact the marketing strategies of each

We are looking to provide one stop experience for our customers that will not only provide them with a quality and reliable vehicle, but also with in-house financing in order to secure the car they like. Our company will extend credit and work together with the future customers in order to provide affordable down payments and monthly installments. The vehicles for sale at our location are mix of imported and local make,

In order to gather knowledge about the topic and create a basis for the forthcoming empirical research and analysis, a critical literature review has been conducted. The literature focuses on the theory of a sales plan, the B2B selling process and the diffusion of innovation. The results of the literature analysis will provide the answer to sub-question 1: "Which characteristics does the literature reveal on the development of a B2B sales plan?".

 - in order to know the the short run it depend s on the size and the product of your firm

The car manufacturer would deal directly with a tire manufacturer to get their product. The different supply channels in this situation would travel from the car manufacturer to the tire manufacturer to the raw supplies dealers. An example of a business to consumer model would include an individual looking to book a flight and hotel in Las Vegas. The supply channels would typically travel through a variety of more channels compared to the B2B model that include the individual, the online store, the airline, the airline staff, the hotel and hotel staff. Another key difference between B2C and B2B has to do with properly integrating technology characteristics. B2B needs to be integrated to their business partner 's software for adequate re-supply of inventory, billing and other elements. This is an aspect that the B2C does not have to deal with since the customer will return to them out of loyalty and satisfaction versus convenience. Using once again an example with a car manufacturer and a tire manufacturer, Mars Auto signs a deal with Firestone tires. Mars Auto must accurately communicate to Firestone in order for Firestone to know exactly how many vehicles are going to need tires delivered for the upcoming weeks, months and years. Firestone will also have to account for the tires received and charge the company accordingly, so the integration of the billing and payments can be transferred back and forth effectively

When a person is infatuated with a car they notice only minor details, such as the paint when it shines brightly when the sun hits just right. The hypnotizing new smell of the interior only serves to attract a buyer even more. Once a person gets behind the wheel of a well-crafted piece of machinery, a rush of adrenaline pulses in a person. At this point, the individual is lost in a trance and blind to the problems and hidden fees which have not been explained in detail by the sales person. The excitement of looking for a new automobile is a shared common experience for most people. However, as excitement fades, reality sets in and monthly payments plus all the irritations of car ownership are evident. Understandably, as a vehicle adds miles and years, it is common for the owner to change perspective from when he first purchased the car to seeing what the responsibility of operating a vehicle actually

Many people are unaware that when they purchase a utilized car there are some important steps that ought to be taken before making their buy such as whether a car has been an accident, stolen, flood or storm damage, or whether the odometer readings are accurate.

Therefore, if people are buying new vehicles they are likely disposing of their old vehicles. Whether it is selling the car for a fraction of the original cost or selling the car for scraps, the consumer wants to make some sort of profit. Enter AutoTrader, one of Canada’s first online websites that allows consumers to swap, sell and buy used vehicles. AutoTrader is the only large multinational company that satisfies this niche market. SHOP.CA has already built a strong brand name and the development of an automotive department should be very successful. Used vehicles can generate massive profits with the sale of few units so it would only take a few sales for the automotive department to be considered a success and make a lasting impact on the company. SHOP.CA is slowly but surely expanding their departments to attract new consumers so developing an automotive department can be expected in the near

It has a complex and longer purchasing process, and the order can be repetitive and stable. It is focus on relationship management, and B2B need to keep that chain of command in mind. It has higher risk than B2C, because the investment sums are much higher. Purchasing the wrong product or service, the wrong quantity, the wrong quality or agreeing to unfavourable payment terms may put an entire business at risk. Since there are more people involved in the decision making process and technical details may have to be discussed in length, the decision-making process for B2B products is usually much longer than in B2C. Companies seek long term relationships as any experiment with a different brand will have impacts

You see a lovely vehicle with a for sale sign and you are interested to see what this vehicle is about. Unfortunately, we have to be careful when purchasing from a 3rd party as not everyone is trustworthy and looking out for your best interest. When speaking to the individual there is a series of questions you may want to ask such as has the vehicle been in an accident? Are the tires worn, do they match? Is the paint dull, or chipped? Does the vehicle have engine problems? Does the car pull to one side? Are the breaks squealing, grinding, are they working well? What is the interior like, is it ripped, cracked, holes, stained? Does the seller have the title? Never purchase a vehicle without checking the history. Make sure you check the history

Liz Gorham’s article “Buying a Used Car” says, “… keep in mind the advantages and disadvantages of buying this way. You may get a good car for less money than from a dealer, or you may buy from the original owner who can tell you all about the car” (Gorham 1).

1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance metrics used 4. Trends

With the rapidly growing state of todays start-ups, fostering good overseas partnerships are essential in any business seeking to expand their company internationally. With such expansions, come becoming inter-culturally involved with those partnerships so that both party’s implicated can expand exponentially, building off one another.

B2B companies spend significantly higher time with their clients than a B2C company which engages differently with its clients and spends much less time. This allows B2B companies to engage and interact at a much deeper level with its client. Thus a B2B executive is expected to know its client – its needs, business, goals, history etc.

* By stock turnover ratio of the respective product; expenditure for fast selling products and slow selling products.