Mountain Bike Swot Analysis

Bikes Bikes Bikes is a company that aims to produce the highest quality mountain, road,

To grow as a company, managers must understand that there are three main influences that impact on the function of marketing:

As Jimmy puts it, every bike is a unique tool, offering a new lens with which to experience the world around

Price is defined as “The value that will purchase a finite quality, weight or other measure of a good or service” (Business Dictonary). When growing up your parents always said, this is too much money so you wouldn’t be able to get that candy bar or video game because the price of the product was too high. Whether this be because of high price the person that made this product had to out some research into the idea of how much they should sell this product for, how much profitability am I making at the end of the day after all deductions are taken out. The price is what set’s your product apart but a high price mean’s that you need to market the product very well to get people to buy it and build a quality product to get raving reviews. At Starbuck’s they always advertise giving you incentives and low prices. Summer time they do Ice Blended hour, which from 3 pm to 5 pm they offer their ice blended

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

When visiting the REI website, the first image you see is a bike. This unconsciously drew me to the cycle drop down. REI breaks down their products into these categories, biking, climbing, paddle, run, snow, etc. Within each you find just about everything you could need for that activity. Other sites seem to creak things out into sports verses activity.

1) What are the four variables of the marketing mix? Who controls the marketing mix variables? Explain briefly.

Competition within the industry as well as market supply and demand conditions set the price of products sold.

Competition Bikes Inc. makes bicycles for professional riders who compete in road races such as triathlons and biathlons. The bikes have an extraordinary success rate and the product consistently finishes in the winners

The price comes from how much the product should sell for. In considering prices, the organization should consider the "product, customers, competitiveness, and quality."(Purdue, 2007)

These include People, processes, programs, and performance. While McCarthy’s original four P’s were a strong starting point, the modern marketing management four P’s suits today’s market much better. People are what make our businesses thrive, not the product they produce. The processes the business undergoes is often more important than the “place”. Promotion is very one-sided, which is why programs is more fitting for today’s market. A program is a consumer directed activity that breaks through the visual noise that a promotion would offer. Performance can be seen from either a financial or nonfinancial perspective. Performance can go far beyond the just the price of the product. As you can tell, the modern marketing management four p’s is a much more human and updated approach to the tried and true

Market is separated into the three sections. The low cost Youth Bike, mid-range Mountain Bike and the high end Road bikes. Due to the very competitive market, government is regulating and prohibiting competition from other countries. Only local manufactures are able to produce, at the beginning just Mountain Bike segment, later on the rest two also.

Competition within the industry as well as market supply and demand conditions set the price of products sold.

Bicycle consumers evaluate bicycles for their technology to include low weight, durable, stylish, and performance. Consumers are also concerned about price and service. Also the demographic of peer ownership will influence consumer purchasing criteria. Clearly the college in Colorado had a few select brands. Some manufacturers are fortunate to capture these traits within their brand. Trek has successfully secured 24% of the market and is a respected brand.

How much to offer? What price to offer? Where to offer and how to offer? These 4 are the necessary questions to which the business must find an answer and make the decision on it. These 4 P's relate the strategic positioning so that the returns are the maximum in any specified market. The mix is also used to refer to the combination of the media for the promotion such as means of communication and television, newspaper and magazines, advertising on billboards and the Internet.